Case Study - Panasonic Europe Powered by Apache Solr

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In 2010 Panasonic made the decision to replace their legacy enterprise search tool and switched the search for all their European websites to a Apache Solr based solution.Now their customers benefit from an incredibly fast and feature rich solution that is much more than just a search and has become a valuable sales-driving tool for Panasonic.

Transcript of Case Study - Panasonic Europe Powered by Apache Solr

SEARCHfor 30 countries - powered by Apache Solr

Daniel PötzingerCIO AOE media GmbH

Wednesday, May 25, 2011

CIO AOE media

agilistimage retrival

TYPO3 Community

Open Source

www.imagerr.com

Wednesday, May 25, 2011

80 PEOPLE 6

COUNTRIES

12 YEARS

2700% GROWTH

Open SourceCOMMUNITY

CLIENTS

Wednesday, May 25, 2011

Panasonic Europe

30 individual localisationsWednesday, May 25, 2011

complex Web IT

CMS

Product Data

Microsites

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- grown CMS system- individual microsites- distributed maintenance

...the problem:

20 sec. for a searchWednesday, May 25, 2011

..main Problem: search was too slow- didnt show relevant products- no manipulation possibilities- high drop out of users

...the solution:

search as a service

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DEMO

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the search as a service Infrastructure

2. simple Integration

1. intelligent crawling

3. flexible search result output

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Indexscalable Solr coressearch / facetting...

Administration- Promotions- Facets- Manipulation

Crawling & Import- intelligent Crawling- Feedimporter

Search Output & CMS- flexible Templating- Promotion, Suggest- Search, Livesearch ...

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Crawling & Import

Crawler Indexer / Extracter

Documents Relations

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As a second benefit the crawler also detected a lot of broken links and duplicated content - which helped clean up the CMS content as well.

Crawling & Import

3. data extraction

4. color extraction

1. page and product detection 2. page aggregation

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Search Administration

Login to Panasonic Search UK

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Administration Features

PromotionsFacet-

configurationStopword / Synonym

Ranking Manipulation Statistics Input

Control

CMS

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Stopwords

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Synonyms

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Facet / Filter configuration

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Promotions

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Promotions

You are looking for the press and news section?Press

Panasonic introduces the new consumer 3D camcorder HDC-SDT750 - Dynamic 3D Images Can Now Be Recorded by Anyone

Wednesday, May 25, 2011

promotion use cases and customer benefits 1) Hints for common search words - wow effect 2) Promotions of new products / campaigns

boosting

page type / product type

link-rank

document boost

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ranking manipulation

boost the landingpage

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CMS features

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Whats next?

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instant livesearchWednesday, May 25, 2011

personalisation

click boost interest boost

search history

browse history

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THE RESULTS...

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0.25 sec per search

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massive increase in conversion rate

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40% server resource reduction

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60% reduction on drop outs

Wednesday, May 25, 2011

want to know more?aoemedia

typo3media

searchperience

US Headquarter: AOE media Inc. 251 Rhode Island St. 94103 San Francisco Tel.: +1 415 230-0690Fax: +1 415 230-0699E-Mail: sales@aoemedia.comWeb: http://www.aoemediacom

Ask now or later...

Wednesday, May 25, 2011