Develop a campaign strategy

around Lok Sabha elections

Increase the number of female

fans on the Facebook Page

Increase the fan engagement with the Facebook Page & Twitter handle

To engage women from all the states where Green Trends has its presence – Tamil Nadu, Kerala, Karnataka, Orissa

To capitalize on the Lok Sabha elections we developed an application for desktop and mobile users

The strategy was to gratify women who voted and participated in the campaign to ‘Lead The Change’

Teasers about the campaign were released before the elections to capture the interest of the fans

To engage with the fans on Facebook and Twitter, content was released encouraging them to vote and avail the offer

To engage prospective Franchisees, banner ads were embedded into affiliate sites

A fan-gated app was created where the fans were asked to enter their primary details

On submission, an Email and SMS was generated with a code for redeeming INR 200 worth free services from GT as gratification

Real time tweets updates were tweeted during elections in a particular state

Subsequently, we monitored activity on the page, engaged with the fans and cleared customer queries , both on Facebook and Twitter

Facebook Cover photo

Website Pop-up

The campaign ran for a total of 40 days

Female fan-base on Facebook increased from 40% to 65%

Total reach in Tamil Nadu, Orissa and Karnataka was 1,50,473

Page likes grew by 57.3%, from 16,673 to 26,226 fans

%%

Karnataka 40169 615 1,53 157 25.5

Orissa 9608 152 1.58 3 2

Tamil Nadu 100696 3999 3.9 1213 30.3

Andhra Pradesh - - - 7 -

Total 150473 4766 1380

Sr. Brand Specialist +91 98400 01729

meshachthomas@digitallyinspiredmedia.com

Sr. Business Development Specialist +91 98408 11180

natasha@digitallyinspiredmedia.com

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