Case Study

The leading organization for Masters & PhD applicants

YOUTH:INK – Brand Engagement by Lets Intern

OBJECTIVE

Promote ‘QS World Grad School Tour’ in Hyderabad, Pune, Mumbai & Delhi and ensure maximum participation of students wanting to pursure further education abroad at the fair from across colleges and courses.

APPROACH

• Influencer Interns hired as brand ambassadors (exclusive and dynamic network of QS tour promoters) in each city

• Delhi (12), Mumbai (12), Pune (12) and Hyderabad (14) a total of 50 Ambassadors.

• Influencer profiles ( Age 18 -25 )

College Contingent leaders

Campus representatives

Students prepairing for GMAT, EILTS and other exams to go abroad and study.

SELECTION

• Leveraging the letsintern.com database and platform

Screenshot of Internship Posting as ‘Featured’

Application form

PROGRAM

• The main objective was to create awarness about the program and brand awarness for QS World Grad School Tour both in-campus and off-campus and get maximum REGISTRATIONS across all 4 cities.

• Create Content for the brand and study trends of students willing to go abroad and study.

• Sharing brand and product attributes for QS World School Tour, Key elements and brand message with other benefits of attending there Fair like : get a chance to win scholarship wirh $1.2million and much more.

• Using Social media as a firm platform to promote and generate conversations on QS World Grad School Facebook page along with online registrations and participation for the fair

Online promotion

Email blast to LetsIntern student database

Updates on youth and college forums

Social media promotion via ambassadors

In-campus via ambassadors

In-campus promotion via ambassadors

In Campus via ambassadors

Fairs

RESULTS

• Brand recognition in all top colleges across all 4 cities by posters fliers mailers and other marketing collaterals.

• Hundreds of registrations in all 4 cities contributing in making it the biggest QS World Grad School Tour in India.

• And more…

205 225

302359

0

100

200

300

400

Pune Hyderabadh Mumbai Delhi

Number of Registrations per city

Number of Registrations

Thanks!

If you want to build brand love among the youth

Get in touch..

Pranay Swarup: pranay.swarup@letsintern.com

Salman Noor: salman.noor@letsintern.com