CASE STUDY

AZIENDALE

AGENDA

• The business idea

• Our key success factors

• The competitive system

• The next steps

The business idea

A simple idea with the power of SEMPLICITY …

DoveVivo is a residential real estate management

company with an innovative format based on an

essential insight:

PEOPLE LOVE SIMPLICITY

… based on simple pillars…

In a context always governed by rigid rules and a traditionalist approach, we propose both to owners and to

tenants a long lasting and “full option” relationship based on trust and reliability

… that were the starting point…

The idea was born of an entrepreneurial idea developed starting 2007 by Valerio

Fonseca and William Maggio, two young guys who were personally living the experience – and the

issues – of the house sharing and decided to turn negative into positive

and CHANGE THE RULES

2007 – Milan

From 1 to 4 units

… the reason behind our numbers …

Portfolio of properties

• approximately 500 housing units

• approximately 250 owners

• over 2,000 beds in shared apartments

• 4 cities: Milan, Rome, Bologna, Como

• since 2007, more than 10.000 tenants have lived in

the housing units rented by DoveVivo

Company structure

• team of 50 people

• anticipated turnover of approx.

€12 million (cagr* 2012-16 equal to 40%)

• over €11 million in investments between 2007 and

today

*compound annual growth rate in revenues

… and the key points of the success…

… that is now fully recognized and rewarded

Our Key success factors

Our USP starts from a distinctive and premium product…

Immagine people&carriers Immagine?

… with different options and typologies…

… suitable for different targets…

We have an ambitious mission…

DoveVivo believes that living in a new city or a new home represents a unique and unforgettable

experience.

For this reason, it has adopted an innovative way to help young people to enjoy this

experience to the full by sharing their space in and out of the home

DoveVivo does more than managing properties: it seeks the engagement of communities which are

veritable melting pots of young people from different cultural backgrounds and lifestyles,

with a common denominator: living in shared facilities.

A «full option» formula…

Fully furnished homes

Bills included WATER

GAS

ELECTRICITY

Wi-fi connections

STA

ND

AR

D

AD

DE

D V

ALU

E Sportify

Night life

Food

Shopping

Fidelity card

A 2.0 company with a strong online presence …

… and active on all the social networks…

… a trustworthy CUSTOMER CARE attitude

Finance

… with a distinctive visual identity…

… and a strong focus on the team…

Newsletter

Party and time together Welfare plan

Library

… and on our core values and strong corporate culture…

… and in the society where we play

We want to promote and encourage culture and

education – for this reason, we offer 5k euros

scholarship to the best candidate among our tenants

We want to leverage on our «green» DNA and the

idea of sustainable growth – we are partner of FAI,

promoting the Italian heritage, and when possible we

support alternative trading organizations

The competitive system

The market is appealing and more and more crowded…

… and we will compete with direct competitors….

… with the risk of low distinctiveness…

The most beautiful

rooms…

International

players

… and indirect competitors…

… short term stays: different business model, but with a strong overlap in the product we all need: FLATS!

… with a DYI approach, more and more organized…

The next steps

We have a challenging plan…

… supported by some strong ideas!

We are moving to a customization of our rooms – «tailor made» solutions, in terms of interior design, service

options, price positioning,…

More and more will be the added value possibilities for our community – more and more occasions to get together,

shared options for entertainment,…

We are working on strategical partnerships that will «open the door» to BtoB solutions

We will invest on our brand image and identity with a new big office, we will invest on people hunting and hiring

talents

PRO

DUCT

CO

MM

UN

ITY

PART

NER

SHIP

TE

AM

DoveVivo S.p.A.

mail: info@dovevivo.it

web: www.dovevivo.it

Legal headquarter/Operations office:

Via Compagnoni 13

20129 Milano

tel: +39 02 36697390

fax: +39 02 36697394

Operations office:

Via Cernaia 20

00185 Roma

tel: +39 06 83796605

fax: +39 06 83795610

Operations office:

Viale Pietramellara 27

40121 Bologna

tel: +39 051 0394110

fax: +39 051 0394111