42nd International Film Festival of India

42nd International Film Festival of India

Social Media Campaign By Buzzinga

ObjectiveObjective

• Brand Objective: To showcase the true essence of World Cinema

• Buzzinga's Objective: To promote 42nd International Film Festival of India using Social Media Platforms

What we didWhat we did

IFFI PlatformsIFFI Platforms

Created official IFFI Platforms ON

• Facebook • Twitter

Spreading the word!Spreading the word!

Actively shared the IFFI official pages on the web (Indian & International )

• Facebook Pages• Twitter • Blogs• Consumer Forums• News Sites

‘Liked’ & ‘Followed’ important personalities on Facebook & Twitter

‘Liked’ & ‘Followed’ important personalities on Facebook & Twitter

• IFFI Partners• Celebrities from around the world • Producers/ Directors/ Music Directors/

Production Houses • Media houses/ Journalists/ Bloggers/ Film

Critics • Active tweeple on the IFFI handle • Film festivals

Built ConversationsBuilt Conversations

• IFFI Heritage supported by pictures, press coverage & videos • 2011 highlights • Promoting the major films screened at IFFI 2011 • Multiple tabs with details on each section of IFFI• Tweets & reminder tweets on the IFFI schedule • Replying to each & every query of fans • Retweeting tweets from celebs• Talking to celebs directly

Online Reputation ManagementOnline Reputation Management

• Agency monitored the web on a weekly basis tracking • The link of the news piece, summary & suggested action plan• Seedings on various platforms and initiating threads• Controlling the negative conversations on the web

Social Media SuccessSocial Media Success

India Trending at No. 3 on TwitterIndia Trending at No. 3 on Twitter

Trending at No. 6 on YahooTrending at No. 6 on Yahoo

Talk about IFFI on TwitterTalk about IFFI on Twitter

• Celebrities from around the world • Film fraternity- India & Global• Media Houses- India & Global • Journalists & Bloggers- India & Global • IFFI participants • Fans

ResultResult

• Created a global buzz for the brand IFFI• People from all walks of life were hooked on to the official

platforms for updates, news & queries • Caught the attention of celebrities from around the world • A total of 450 Followers on Twitter • Above 2000 fans on Facebook • All the above results in a span of 30 Days

Thank YouThank You