Post on 01-Nov-2014
description
CareerApp is the Common App for Jobs
For Employers, CareerApp is a way to organize their job search while receiving easily digestible intelligence.
For Job Seekers, CareerApp is a way to create, distribute, and track a single, well-rounded application that allows them to apply with one click.
Market Potential
• 12.8M unemployed
people
• 2M students graduate
college per yr. in the
U.S.
• Prevalence of online job
searches and postings
• 3.5M job openings
• Costs of turnover &
sourcing
Lack of meaningful data (candidate intelligence)
Easily digestible, meaningful data
High turnover Get a feel for potential culture fit
Time Intense Process
Organized process, collecting needed information, streamlining the hiring process
Application Overload Accurate searches, more qualified candidates
Problems How we solve them
For Employers
Each application is a large time commitment
After signing up, each application is <1 minute
Lack of exposure to employers
Public – shareable, searchable - profile
Completing redundant applications
One click application
“Black hole” Application tracking
Problems How we solve them
For Candidates
Competitor AnalysisCareerApp
Email & Excel
Applicant Tracking Systems
Job Boards
General Purpose
Single application
organization Manage end-to-end hiring process
Listing jobs, sourcing
Professional networking, sourcing
Targeted End User
New college grads
N/A Entry level thru mid-level
Entry level thru mid-level
Most mid to upper level passive candidates
Price Point $ $ $$-$$$$ $$-$$$$ $$$
Complexity of Service Offerings
Low Very low Mid-high Mid Mid-high
The Team
Jake WoodCo-founder, CTO
Phoebe FarberFounder & CEO
• Senior at Northeastern University
• Worked with Future Business Leaders of America for 8 years
• Awarded Ms. Future Business Leader
• Research assistant at top NYC based M&A PR firm
• Former VP of NU Women in Bus. Club
• Perpetual learner
• Junior at Northeastern University
• Founded a 501(c)(3) non-profit Radio Station with thousands of listeners
• Developed a platform to check meal plan balances through texts
• Coach with NU IDEA
• Built an embedded help text system at a leading bay area VC firm.
Dan Gregory, Advisor to IDEA, NU Faculty
Ken Coleman, IDEA mentor
Samuel Altschuler,President of Altschuler Financial Services
Karen Casey, Human Resources Consultant & Career Coach
Mentors and Advisors
Business Model
Candidates-
• Free
• Future Potential:
• PRO version
Employers-
• Monthly subscription model
• Based on company size
• Limited number of job postings
• Unlimited candidate searches
Large expected user base
High quality user data
Premium targeted ads
High Profit Potential
Future Potential: Advertising--------------------------------------------------------------------------------------------------------------------
User Acquisition
Candidates• Colleges
• Posters
• 3rd party promotion
• Campus ambassador program
• Career services partnerships
• Press
• Word of mouth
Employers• Growth hacking
• Creating accounts for companies
• Returning to companies we spoke with
• Press
• Company outreach
• Cold emails
• Attendance at industry events
Next Step – CareerFair Ally
New Product idea• Centered around CareerApp
• Help employers and candidates connect before, during, and after a career fair.
• Mobile and web component
• Eliminate the need of paper resumes at event
• Would get companies and candidate on our site
• Give recruiters access to career fairs they couldn't attend in person
phoebe@careerapp.me