Career Day Kirksville Area Vocational Center

Automotive Careers Hector Contreras, Marketing Director, Kirksville Motor Company

Who am I? Born and raised in ….

Galveston, Texas 45 minutes from Downtown Houston

Went to college in Beaumont, Texas

Lamar University

•Bachelors Degree in Mass Communication•News Director for college TV station•Interned at local TV station•Graduated in 1998

First Television Job

Midland/Odessa, TX Channel 9 KWES-TV, 1.5 years

Moved to…

San Antonio, TX

•KABB-TV Foxworked 5-years•Famous for Riverwalk and Alamo•Covered Spurs Championship•American Idol•Shootings•House Fires

Moved to…

Kansas City, MO WDAF-TV Fox 4 News

Moved to…

Kirksville, MO

Worked as magazine Editor for A.T. Still University

•Learned about Graphic Design•Learned about Photography•Learned I didn't like being stuck in an office all day.•Worked for 4 years until I decided to leave.

Opened my own business

Studio 1004 Modern PhotographyOpen for 6-yearsHigh School Senior PortraitsNewborn BabiesWeddings

Currently Marketing Director…

Kirksville Motor Company•Started in sales•Internet Manger•Marketing Director

Careers At A Car Dealership

KMC Video Production

Careers At A Dealership• Sales Consultants: strong people skills,

like to interact with people, outgoing personality

• Finance Consultants: good organizational and people skills, good with numbers

• New/Used Car Manager: able to multi-task, be good role model, mentor, teacher

• Digital Manager: use social media, email, texting to communicate with customers

• Business Controller: love numbers, charts, good organizational skills

• Parts and Service Manager: great people skills, customer service is top priority

Higher Education Is Key❖ Education is important: take classes in

business, management, and social media marketing. Social Media, website design are some of the fastest growing careers in the automotive business.

❖ Associates degree from a 2 year college in Business Administration, Business Management, Avg. Salary: $30-40,000 a year.

❖ Bachelors Degree from a 4 year college in Business Management, Social Media Marketing, Communication, Automotive Design. Average salary: $80-$150,000 year.

Automotive Business Is Changing

New Company. New Philosophy

• Sales people were paid on commission. The more expensive the car they sold, the more they made

• At our dealership, sales people are paid the same if they sell a $2,000 or $20,000 car

• It’s called volume sales. The more cars they sell the more they make.

• This business model protects the customer.

• Best price is on the car for customer and competition to see.

• So you don’t have to be a great negotiator to get a good deal.

Change is the only thing constant

Why Is Business Changing? Knowledge Is Power

Why Is The Automotive Business Changing?

• Technology is making it easy for people to research prices (cell phones, tablets, internet).

• An educated consumer can’t be fooled by shady salesmen.

• Knowledge is power. The more you know the better off you will be.

• People shop online until they are ready to buy (60% of our business comes through the digital door. That means email, web-lead, phone call, or chat.

• The key to being the best? Be different. Be dominant.

• We’re offer a lifetime powertrain warranty to be different and dominant.

Be Different. Be Dominant.

Thanks For Listening

Questions & Answers Ask me anything you want!

Use Social Media To Inform and Entertain