Post on 08-Apr-2018
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Case study:
By -Amit(1020804)Ashish(1020807)Rajeev(1020821)Vasundhara
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COUNTRY UNITED
KNIGDOM
IRELAND NETHERLAND
AREA 2,43,610 KM2 84,421KM2 41,848KM2
POPULATION 62,041,708 6,197,100 16,545,200
DENSITY 254.7/KM2 73.4/KM2 400.8/KM2
STATES/COUNTIE
S
92 32 17
LANGUAGES ENGLISH,IRISH,SCOTTISH,WELSHetc
IRISH DUTCH
CURRENCY POUNDSTERLING
EURO EURO
MAJOR ECONOMIC INDICATORS
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GROSS NATIONAL INCOME
UNITED KINGDOM-37,230 $
IRELAND-33,510$
NETHERLAND-39,780$
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GROSS DOMESTIC PRODUC
UNITED KNIGDOM-2.17 TRILLION US $
IRELAND-227.19 BILLION US $
NETHERLAND-792.128 BILLION US $
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INFLATION RATE
UNITED KNIGDOM-3.694%
IRELAND-1.292%
NETHERLAND-1.922%
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BALANCE OF TRADE
UNITED KNIGDOMTRADE DEFICIT-4.1 BILLION EUROS
UNITED KNIGDOMTRADE DEFICIT-4.1 BILLION EUROS
IRELANDTRADE SURPLUS-4062 MILLION EUROS
IRELANDTRADE SURPLUS-4062 MILLION EUROS
NETHERLANDTRADE SURPLUS-3.1 BILLION EUROS
NETHERLANDTRADE SURPLUS-3.1 BILLION EUROS
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MAJOR EXPORT % OF
COUNTRY TOTAL
Manufactureditems
5.8
Crudepetroleum 5.6
Automobiles 5.1
Automaticdataprocessingequipment
5.0
Medicinal andpharmaceutical products
3.9
Aircraft 3.6
Engines andmotors
3.5
Transistorsand valves 3.3
Professionaland scientificmeasuringequipment
3.0
Motor vehicle
parts andaccessories
2.6
MAJOR IMPORT
Consumergoods
18.1%
Food 7.2%
Fuels 4.4%
Industrial
supplies
22.8
%
Machinery29.5%
Transportation
17.0%
Other 1.0%
PRINCIPAL TRADINGPARTNERS
COUNTRY
EXPORTS
IMPORTS
BALANCE
UnitedStates
41,969 39,485 -2,484
Germany
30,471 40,595 -10,124
France 25,606 25,666 -60
Netherlands
21,080 22,049 -969
Ireland
18,516 13,541 4,975
Belgium
14,061 14,786 -725
Italy 11,779 14,083 -2,304
Spain 11,760 8,913 2,847
Japan 5,386 15,755-10,369
China
(inc.Hong
3,881 16,803 -12,922
UNITED KNIGDOM
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MAJOR EXPORTS-Computers and office products have become some of Ireland's mostprofitable export products (28%). The country also manufactures musical instruments(5.2%), making 12.7% of the world's exports. Other export items include chemicals likenitrogen compounds (10.9%), electronic circuitry (5.2%), and medicines (4.9%).
MAJOR IMPORT % OF
COUNTRY TOTAL
Consumergoods
12.8%
Food 5.0%
Fuels 4.0%
Industrialsupplies
17.7%
Machinery 43.8%
Transportation
10.6%
Other 6.1%
PRINCIPAL TRADING PARTNERS
CO NTR E PORTS IMPORTS ALANCE
nitedKingdom
16,659 15,866 793
nited States 13,103 8,431 4,672
Germany 8,633 2,947 5,686
France 5,825 2,387 3,438
Netherlands 4,234 1,614 2,620
elgium 3,662 785 2,877
Italy 3,058 1,126 1,932
Spain 1,883 677 1,206
Switzerland 1,876 353 1,523
IRELAND
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EXPORTS % OF COUNTRY
TOTAL
Machinery8.4
Refinedpetroleumproducts
6.9
Electronicmicrocircuits
3.9
Telecommunicationsequipment
3.0
Crudevegetable
materials
2.5
Natural andmanufacturedgas
2.5
Meat 2.4
Polymers 2.2
IMPORTS
% OF COUNTRYTOTAL
Consumergoods
15.3%
Food 8.4%
Fuels 11.0%
Industrialsupplies
23.4%
Machinery 31.5%
Transportation 10.2%
PRINICIPAL TRADING PARTNERS
COUNTRY
EXPORTS
IMPORTS
BALANCE
Germany
43,166 26,506 16,660
Belgium 18,335 14,009 4,326
United
Kingdom
18,079 15,914 2,165
France 17,807 9,151 8,656
Italy 10,258 3,965 6,293
UnitedStates 8,677 18,815 -10,138
Spain 5,432 3,572 1,860
Switzerland
3,110 2,201 909
Japan 1,839 7,906 -6,067
NETHERLAND
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DUTIES AND
TAXES
UNITED
KINGDOM
IRELAND NETHE
RLAND
IMPORTDUTY(% OF THECAR PRICE)
10% 10% 10%
VAT
(VALUE OFTHECAR+IMPORTDUTY)
21% 20% 20%
VRT(ON CO2EMISSION)
14%-36% -
BPM(GREENTAX)(ON SELLINGPRICE OF
CAR)
- - 27.4%
Band
CO2 EmissionsVRTRate
A 0 - 120g14% ofOMSP
B 121 - 140g16% ofOMSP
C 141 - 155g20% ofOMSP
D 156 - 170g24% ofOMSP
E 171 - 190g 28% ofOMSP
F 191 - 225g32% ofOMSP
G 226g and over36% of
OMSP
IMPORT DUTIES AND TAXES
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y Around 1.5 million cars and commercial vehicles and three million engines are producedin the UK each year, accounting for 10.6% of the UKs total exports.
y annual turnover of 52 billion
y Workforce of over 820,000 people
y 2010 Actual
y New car registrations: 2.031 million units, up 1.8% on 2009.
y
y Diesel penetration: 46.1%, up from 41.7% in 2009.
y
y New LCVs registrations: 222,915 units, up 19.6% on 2009.
y New registration volumes for all vehicle types in 2010:
y New cars up 1.8% at 2,030,846 units, on 2009 total of 1,994,999 units
y LCVs up 19.6% at 222,915 units, on 2009 total of 186,386 unitsy Trucks over 3.5t gvw down 0.8% at 34,458 units, on 2009 total of 34,746 units
y Trucks 6t and over gvw down 1.3% at 27,588 units, on 2009 total of 27,938 units
y Buses and coaches over 3.5t gvw down 25.4% at 3,226 units, on 2009 total of 4,323 units
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y New car registrations: 1.930 million units, down 5.0% on the 2010 forecast.
y
y Diesel penetration is forecast to rise to 47.9%.
y
y New LCVs registrations: 240,300 units, up 7.8% on the 2010 forecast.
,
y New car registrations: 2.021 million units, up 4.7% on the 2011 forecast.
y
y Diesel penetration is forecast to ease to 45.9%.
y
y New LCVs registrations: 246,600 units, up 2.6% on the 2011 forecast.
y
y The forecasts are next scheduled to be revised at the end of April 2011.
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y Revenue 3,785 million (2004)
y Operating income 131 million (2004)
y Profit -176 million (2004)
y Owner(s) General Motors
y Employees 4.700 (2009
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y Bentley Motors Limited Bentley logo.svg
y
Type Private Limited Companyy Founder(s) Walter Owen Bentley
y Headquarters Crewe, Cheshire, United Kingdom
y Products Cars
y Revenue 571 million (2009)
y Operating income 194 million loss (2009)
y Employees 3,726 (2009)
y
Parent Volkswagen Group
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y Type Automotive marque
y Owner BMW AG
y Markets Global
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y
Type: Private Unlimited Companyy Industry: Automotive
y Headquarters: Gaydon, United Kingdom[2]
y Key people: Ratan Tata (Chairman)
y Products: Automobiles
y Owner(s): Tata Motors
y Employees: 13,000
y
Parent Jaguar Land Rover
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y Type: Private limited company
y Industry: Automotive
y Founded: 11 September 1922 (as Swallow SidecarCompany), changed to Jaguar Cars Limited on 9 April 1945
y Founder(s): Sir William Lyons and William Walmsley
y Headquarters: Whitley, Coventry, United Kingdom
y Key people: Ratan Tata, Chairman
y Products: Automobilesy Owner(s): Tata Motors
y Employees: 10,000[1]
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y Type Private Limited Company
y Industry Automotivey Founded 2006
y Headquarters Longbridge, Birmingham,
y United Kingdom
y Products Automobiles
y Parent SAIC
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y Type: Private
y Industry : Automotive
y Founded: 1978
y Headquarters: Lelystad, the Netherlands
y Key people: Joop Donkervoort
y Products: Hand-built cars
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y Industry : Automotive ,Aviation
y
Headquarters:y Netherlands
y Key people: Jacobus and Hendrik-Jan Spijker,founders
y Products : hand-built coaches, carriages, cars andairplanes
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y Strong revenue growth of the company.
y Successful alliance with Italian mass producer Fiat since2006. This has enhanced the product portfolio for Tata interms of production and knowledge exchange.
y Diversified product portfolio -Company operates indifferent market segments including passenger cars,trucks, medium and heavy commercial vehicles, lightcommercial vehicles, utility vehicles and buses.
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y New Entrant in European market
y One weakness which is often not recognized is that inEnglish the word 'tat' means rubbish. Would the brand
sensitive British consumer ever buy into such a brand?y The company's passenger car products are based upon
3rd and 4th generation platforms, which put TataMotors Limited at a disadvantage with competing car
manufacturers.
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PESTE ANALYSIS
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y Oil prices resulting from international instability Thespecial attention shall be given to oil prices and its affect on
the market requirement.
y Administrative barriers need to be seriously concerned asvarious requirements for safety standards and emissionlevel might increase the costs of production and reduce theoperating profit margin.
y The political relationships between countries of operations
India cooperates with the UK within the regime offavourability which implies the certain benefits as reducedtariff and non-tariff barriers.
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y Strong growth of GDP
y Currency stability
y Personal disposable income (PDI)
y Consumer expenditures
reflects the high level of consumer confidence.
y Cost factor and the capability of direct and indirect
costs becomes one of the key issues in maintainingcompetitive advantage
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y Demographic factors Demographic factor is one of
the key social factors. It affects lifestyle, consumer
trends, the type of risk aversive behaviour, spending
power and value per customer.y Lifestyle factors such as fashion ability and luxury
preferences are so strong that it removes the negative
effect of market maturity and oil prices in certain car
segments.y Social norms that impact the decision to own and
use automobiles versus other means of transport.
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y Area of digital and communication technologiescreate new operating opportunities such as new
marketing mix channels
y Purchase environment (e-commerce) and new market
research tools, car distributors develop e-commerce to
counter the problem of overcapacity.
y The development of e-exchange channels between
supply chain agents becomes the source of strategicadvantage (Currimbhoy, 2004) as it creates the ability
of fast market response and better value chain quality
control.
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y Implementation of strategies designed to protectcompanys share on Indian market.
y Zero carbon emission measures to be taken by autoindustry in manufacturing cars.
y Physical conditions effecting ability to use automobilesof different types. This will also include stateinfrastructure such as roads for driving vehicles.