Mode Classique

Valerie Anderson

OverviewMission Statement

Legal Business DescriptionStaffing Plan

Customer ServiceDesigner Product

Other MerchandisePricing StrategySWOT AnalysisPositioning MapTarget Market

Promotional StrategiesLocationExterior

Visual MerchandisingPhilanthropyTechnology

Mission Statement

Not only to become a better influence in the lives of others, but also to help

people achieve what they are capable of achieving.

Legal Business Description

Partnership 50/50Partner with CapitalMichigan Angel Fund

Loan Fashion Knowledge

Never ran a Business

Staffing Plan

Owner/ General Manager

Assistant Manager

Visual Merchandiser

Cashier/Sales Representative

Human Resources Manager

Accountant

Follow Chain of Command

Communication is Key

Job DescriptionSkills and

Qualifications

Customer Service Policies

Returns and ExchangesCustomer Complaints

Privacy PoliciesDiscounts and Promotions

StockingPayment Policies

Designer Product

Spring 2015Against the

Grain$30Pattern WorksDifferent Fabrics

Available

Designer Product

Other Merchandise

Stella McCartneyValentino- RedDonna KaranMichael KorsTory Burch

Oscar De La RentaDolce and Gabbana

Pricing Strategy

50% MarkupSimilar Price?

Similar Price to CompetitorsEnd Price in 9

No Punctuation

SWOT Analysis

Opportunities • Room for growth.• If popularity increases, create a website.• Targeting customers- fashion cautious groups.• Brand expansion if clothing sells. • Increase in Men’s clothing brands.• Charity works provides opportunities to reach more

people that would not shop here.• State expansion if successful. • Use of “real” models. Threats • Midland is a thriving area, potential competitors may

open up.• Potentially could be bad to only carry items in one of

each size.• Accessibility to online retailers like Nordstrom’s,

Bloomingdale’s, etc.• Set Mode Classique apart from these big name retailers.• More loyalty and awareness of these big retailers.• Hard to convert customers to a small boutique.• People in Midland don’t like change. 

Strengths• Only high-end store in the area.• Industry Expertise.• Personalized to your needs and wants. (Portfolios)• High quality clothing.• Wide range of clothing.• Organized Store.• Excellent Customer Service.• Mini coffee bar.• Variety of brands.• Charity work.• Uniqueness and Exclusivity. Weaknesses • Midland is a hard community to get approved for

business.• Difficult to manage all the lines of products, inventory,

and small number of staff.• Customer Service may be difficult during busy times

because of few workers. • Leading to poor store presentation if not enough help.• Quality and price range will only be appealing with

those customers that have money to spend.• No website. 

Positioning Map

Target Market

GeographicsDemographicsPsychographicsBehavioristic

Male and FemaleAged 20-55

Higher Income ($65,000+)

Promotional Strategies

Social MediaRadioDOWNorthwood UniversityLocal EventsMidland BureauPrint AdvertisingGrand OpeningHolidaysPublic Relations

Location

815 Joe Mann Blvd. Midland, MI

Next to the mallLand $550,000Two Story Building

Exterior Design

Visual Merchandising Plan

Interior Design

Floor Layout- First Floor

Floor Layout- Second Floor

Philanthropy

Against the GrainEducating and Empowering women,

men, and children with a poor history.

American Cancer SocietyCollaborating with cancer related

organizations throughout the world to find a cure.

Technology/ Bookkeeping

AccountantPOS System

RFIDsFloor Ready

Sign Producer

In Conclusion

“Elegance is when the inside is as beautiful as the outside.”