outtolaunch.co

ErikaLeighRaneyouttolaunch.coCapabilities&EngagementOpportunityJan2017OverviewLongevityinthemarketplacedependsonestablishingaconsistentbrandpresencethatisauthenticandeasytosupportandshare.Today’smarketdemandsbrandintegrity.Gettingthereincludes:

• Clearproductdefinitionandvalue• Alignmentacrossvision,brandstoryandvisualidentity• Strategichiring,roledefinitionandpartner/vendoroversight• Proactivemanagementofbrandvoice,contentfunnelandambassadors• Willingnesstopivot,rebrandorrelaunch.

BusinessCapabilities:BrandDevelopment&StrategyProduct

• MVPDefinitionorPivot• FeatureSets• RFPDrafting

Partners• AgencyVetting(Creative/Digital/Ad)• PartnerOversight&Management

Brand&CommunicationsAudit• DigitalAssetAudit&Assessment• TeamVision&ValuesAudit

BrandIdentityRecommendations:Guidebook• ProductDefinition• KeyMarketDifferentiators• CompanyStory/Overview• Vision/Mission• BrandPillars• ValueProposition/BrandPromise• CoreValues(pillarsofcompanyculture)• Ethos• Look&Feel• Voice&Tone• Keywords• KeyMessaging&TalkingPoints

MarketingStrategy&Creative• Website&Campaigns:Messaging,Content,Flow• PersonaDevelopment• ContentCalendarMapping• Copy&Contentguidelinesandusecases• Partnership&AffiliateAlignmentandVetting• DigitalAdvertisingStrategy&ContentOversight

CommunicationsStrategy&MediaRelations

outtolaunch.co

• PRStrategyAssessment&Recommendations• CrisisCommunicationsExpertise• CommunityRelationsEngagement&Expertise

CorporateSocialResponsibility• Engagements&CampaignRecommendations• DepartmentDevelopment&Initiatives

Individual,Founder&TeamCapabilitiesPersonalBrandDevelopment

• Lifestyle&CareerAssessment• DigitalPresenceAudit• Bio,Boiler&DigitalAssetRecommendations• BrandPositioning• Social/DigitalStrategy

Work-LifeCoaching&TeamDynamics• Leadershipinterviews• RoleDefinition&OrganizationalConflictMitigation• CompanyCultureEvaluationandRecommendations

Wellness• Planrecommendationsforteamorindividualwellnesspaths.

Education,Workshops&TeamTraining

• BrandAmbassadorshipTraining• Money&ValueTrainings&Workshops(forsalesassociates)• CareerDevelopment/PersonalBrandWorkshops