Post on 17-May-2015
description
Company Profile
Proprietary and Confidential
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Introduction
Capitalizing on the demanding and dynamic nature of the Electronics, Telecom & FMCG industries in the region, CAP Enterprise Solutions has been able to provide a centralized, yet regional Field Marketing & Media offerings. We deliver support and marketing solutions with local knowledge.
Today, the company offers highly-sophisticated data capturing and market gathering methods, uniquely designed systems and services to fulfill the escalating need for efficient, reliable and cost-effective real time data.
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Worldwide Coverage
Over the years, CAP has managed to expand throughout the Middle East, and Africa. The company’s corporate headquarters is in the UAE which oversees all Middle East and African operations.
CAP currently operates in 12 countries and has a total workforce of over 350 full time staff members. Our qualified professionals of Western, Middle-Eastern and Asian backgrounds enable us to provide clients with consistency across regions in superior field marketing services.
CAP Coverage
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MENA - Coverage
CAP currently operates in 12 countries and has a total workforce of over 350 full time staff members.
CAP Coverage
- UAE (H.O) - Saudi Arabia
- Egypt - Kuwait
- Bahrain - Oman
- Qatar - Jordan
- Tunisia - Morocco
- Kenya - Sudan
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Our Team
The most important element in ensuring success of any project are its Human Resources.
CAP has a track record of success in the Field Marketing & Promotion business.
Professional and focused merchandising is synonymous to market growth and success and can only be achieved by professional team members delivering top quality service at all times.
CAP AREA MANAGERS / BRAND AMBASSADORS / PROMOTERS / MERCHANDISERS / FIELD OFFICERS A team of well trained experienced members Recruitment Training Supervision Management
CAP effectively monitors & manages all team members to ensure delivery of all predefined objectives.
The CAP Team
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CAP Professional Services
PROFESSIONAL SERVICES:
Retail Audit Surveys In Store Training Merchandising / Branding Road Shows In Store Promoters Sampling / Promotions Mystery Shopper Programs POSM & Gift Item Production Incentive & Loyalty Programs Call Center Services
PS Services
Media Solutions for Supermarkets / Hypermarkets: Category Banners Trolley Advertising Aisle Banner Aisle Dressing Floor Stickers Freezer Branding Apron Branding
IN STORE MEDIA SOLUTIONS:
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Market SurveyBoth Male & Female Surveyors collect market data on promotions, product, price and other key information. Samples are also distributed according to the brief.
Market Research
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Product Sampling
Market Research
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CAP Field Officers provide clients with market feedback on the Road shows status.
Audit
Road shows Audit
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Event Audit
Market Research
Third party agencies are audited on their efficiency and delivery of work as per the clients criteria.
Full report and analysis is provided on the overall event including photos and videos.
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Branding & Merchandising
PS Services
CAP handles the Field Branding Services on behalf of its clients to maintain the same picture and always deliver the right message.Smart Branding is adopted to ensure consistency. Key focus is given on Eye Level & Golden locations for In Store Branding opportunities.
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CAP Field Officers deploy stickers, standees, brochures and different types of POSM to key outlets.
Branding
In Store POSM Branding
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CAP Field Officers provide clients with market feedback on the POSM branding status.
Branding
In Store POSM Branding
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Branding
POSM Deployment
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Brochure & Poster Deployment
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Incentive & Gift Item Distribution
PS Services
CAP Brand Ambassadors explain incentive mechanics and distribute gift items to the market.
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Marketing Campaigns
PS Services
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Road Shows
PS Services
Everything from renting the Mall location, hiring the Promoters, Designing & Producing the stands is done by the CAP team.
Working through the CAP network a regional Road Show can be easily managed simultaneously.
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Promoters
PS Services
Professional; Friendly; Passionate; Enthusiastic and Target Oriented Promoters
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Promoters
PS Services
CAP provides top Model Promoters for major events.
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CAP Field Officers provide regular training to the outlet sales managers and sales men on new product launches on a continuous basis.
Training
Professionally trained Field Officers provide salesmen and sales managers with information & highlights of the products key features.
In Store Training – Product Knowledge
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Retail Relationship
PS Services
CAP Field Officers are the Brand Ambassadors in the market. They have developed personal relationships with the Trade which enables them to easily collect data and conduct their work.
Data Collection on stock availability, claimed sales, shelf share, etc.
Easier/ Faster/ Cheaper Branding: at the most suitable area in the outlet.
Balanced Distribution of POSM in all outlets• On Time • Avoid wastage of POSM• Depending on the footfall
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CAP Call Center Team
Over the years, CAP has managed to expand its Call Center Services throughout the Middle East, and Africa.
CAP provides all Field Officers with business cards that contain the contact center number for any inquires from the market.
Call Center Services
We manage talented agents delivering both incoming and outgoing calls.
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3D Sign Boards
Outdoor Graphics
Our teams take measurements, obtain all necessary government approvals and install the 3D graphic signboards
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In Store Branding
Indoor Graphics
Wall, Pillar & Fish Tank branding
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Market Intelligence
PS Services
CAP is invariably the first to inform the Clients about: • Any Competitor Road shows, new models & creative POSM.
• Impact/ Analyses of the activity on the competitor sale which provides a guideline to on what technique works in which area of trade.
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Mystery Shopper Programs
PS Services
CAP acts as a shopping expert on the ground, either for competitive information or personal brand information.
Clients decide what they want checked out. CAP does the work, the target never knows that they are being evaluated or checked out!
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Other Professional Services
PS Services
SAMPLING – PROMOTIONS – INCENTIVE PROGRAMS – MARKETING CAMPAIGNS
CAP provides full Sampling, Promotions, Incentive programs and complete marketing campaigns and it has a long and solid proven track record in these areas.
Incentive Programs Marketing Campaigns
Proprietary & Confidential 28
We are Online – Below & Through the Line!
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Hand Held Devices
CAP currently uses the help of our in house developed Hand
Held System to track information. Previously, Audit Forms
were filled out during every visit and data was captured at
the end of each day, CAP presently equips each of its Field
Officers with the latest hand held PDA devices. This enables
the team to conduct their work with the Hand Held Devices
that will be uploaded to the CAP web site at the end of each
working day. Not only does this reduce duplication of
efforts, but also the system allows the Filed Officers to focus
more on the job at hand.
Online Services
The Future of Field Marketing
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Hand Held Data Collection
Online Services
All data can be collected using hand held PDA’s equipped with each Filed Officer. The data is easily uploaded to the website with photos at the end of the assigned visits where it can be viewed online instantly.
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CAP - Online
Web Based Reports
Web based reports, Digital Mapping and Custom made PDA Applications are part of the services the CAP IT division provide
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CAP - Online
Web Based Reports
Daily / Weekly / Monthly reports and presentations are uploaded on the CAP website where all Clients and team members are able to view them through the LOGIN page.
Please visit www.capesolution.com Every Client has a unique username and password allowing them to access only limited data according to Senior managements brief.
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Web Site Screen Shots
Web Based Reports
Information is easily sorted by Country, City, Outlet or date:
* All numbers previewed are only for sampling purposes, no real data is used.
Required reports are selected:
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Web Site Screen Shots
Web Based Reports
Graphs, charts and tables are automatically developed.
* All numbers previewed are only for sampling purposes, no real data is used.
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Photo Documentation
CAP Enterprise Solutions
Photos of every visit will be uploaded at the end of every day. This will allow managers to view the status of the outlets on a daily basis.
* All numbers previewed are only for sampling purposes, no real data is used.
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Video Documentation
CAP Enterprise Solutions
Videos of events are uploaded on the CAP website for online viewing.
This is an excellent chance for clients to see the video in addition to the photos to have a better picture of what is taking place at the site.
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Digital Mapping
Digital Mapping
CAP can provide digital mapping of outlets using Google Map technology, which can be used to locate outlets on a real geographical map. Digital maps allow clients to have an overview of the location of the outlets along with all required details including pictures.
Google Earth Mapping
Digital Mapping
Color Coding:Green = Class ABlue = Class BRed = Class C
Outlet details pops up when you click on any outlet marker
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CAP Overview
The Process
AM
AM
AM
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OUTLETSCAP
Area Managers CAP Back Office
Feedback&
Action order
Researched info.
Transfer data
Daily &Bi-weeklyReports
Accepted
Distributor
Action Taken!!!Daily improvement
Client
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MEDIA SOLUTIONS
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CAP Professional Services
PS Services
Category Banners Trolley Advertising Apron Branding Escalator Branding Washroom / Clinics
In Store Media Solutions for Supermarkets / Hypermarkets:
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Hypermarket Media
Category Banners
Exclusive branding in all 137 Hyper Panda & Panda Supermarkets across the entire KSA.
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Hypermarket Media
Category Banners
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Hypermarket Media
Aisle Banner / Aisle Dressing
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Hypermarket Media
Floor Sticker
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Hypermarket Media
Freezer Branding
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CAP VALUES
Company Values
Exceptional Client Servicing
Quick Response Time
Professional Reporting
Cost Effective Measures
Excellent Relationships with the Market
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Our Partners
CAP Partners
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Media Clients
Media Partners