Post on 23-Dec-2015
Societal Factors
Increase in the # of dogs
2002 over 36% households have 1 or more
60 million dogs
2007 71 million dogs
Improving our own health as well as our animals
(Keeping track of intake of food & amount of physical activity)
Trends1.) Pet health
2.) Pet Services
3.) Pet companions
4.) Organic, natural and functional
foods
5.) Animal obesity
6.) Calorie Counting Revolution in U.S.
Pet Health
Doggie dental care
Dentabones for plaque
Dental doggy biscuits
Cranberries for urinary tract
Mental health issues
Pet Services
2003- $31 billion spent on pets
2007- $41 billion
$14 billion spend on pet food
Pet food industry = 87% market share
Pet Hotels Limo Rides
Day cruises
Personal Spa treatmentsShoppers
CompanionsImprove mental & physical
health
Speed up recoveries in illness
Lower stress
Family bonding
Healthier foods
In 2001, Organic food industry $9.3 billion
Increasing fresh fruits & vegetable pigments in animal foods
(beets & cranberries)
Canine Obesity23% to 41% obese or overweight
Influential factors: AgeBreed GenderNeuter statusFood type:Concurrent diseasesGeographyLifestyle
German, A. (2006), Armstrong, (2006)
Calorie Counting Revolution
Explosion of devises that count calories burn and eat in a day
1.) Pedometers running & walking
2.) Body Bug 5 sensors for measurement
3.) Bio Trainer measures every direction of
movementMendosa, David (2005)
Canine CalometerMeasure amount of calories burned in a day
based on activity level as well as calories consumed from food
Clips onto the collar
Small & easy to use
Owner will adjust food accordingly/activity level accordingly
Canine Nutrition Specialist
for Canines and Canine Owners
Location: New Hope Animal Hospital, Durham North Carolina
Assist in formulating diets for canines based on calories burned on the Canine Calometer to improve
performance and health as well as meeting the canine owners needs. Studies nutritional needs as well as
physical activity recommendations for canines according to their age and breed. Understanding of the
brands and types of foods that are beneficial and detrimental to certain breeds.
Day to day dutiesDesign & evaluate diets of the animals based on
own knowledge and what Canine Calometer says a week after first appointment with new customer.
Diets assigned will be evaluated based on the nutritional value and amount to be given.
Providing advise to dog owners on the type and amount of food dog should consume.
Implement and communicate a physical activity plan for the dog based on what first weeks of activity looks like.
Day-to-day dutiesMeet a week later with canine owner and will evaluate
diet and physical activity based on results and set up follow up meetings accordingly.
Study nutritional needs of the dogs seen based on their age, breed, and activity levels.
Displays interpersonal & leadership skills
Diets created will implement performance & health
Demonstrate and provide safe exercise recommendations for canine to the owner that accommodate to canines needs and owners ability for performance.
Minimum Education Requirements
Completed bachelors degree in
Animal Science
Strong Scientific Background
Completed GRE scores
Animal Science/Nutrition Exam with 80 or higher
American Registry of Professional Canine Specialists (ARPCS) Certification (renewal of membership per year)
Canine Animal Nutrition Certification (CANC)
CompetenciesUse standardized nutrition language for canine owners
who have different backgrounds when assessing the nutritional status of canines, planning and implementing diets and physical activity recommendations, and formulating goals.(SP 3.1. a & c.)
Develop and demonstrate effective communication skills by using visuals and oral prints to increase knowledge of the canine owner and enforce clarity. (SP 3.2)
Provide professional information and ideas to the canine owner based on own professional knowledge and results from devise used. (Canine Calometer). (SP 2.12)
Competencies
Use appropriate evidence and data to justify recommendations and services given to canine owner. (SP 1.3.)
Conduct feasibility studies on food products and physical activity recommendations while taking into consideration the costs and benefits based on type of canine, and status of the owner. (SP 4.8)
ClosingAnimal related jobs:
Veterinarians Professional dog walkers Vet assistants Animal Scientists Technicians Animal nutritionist Animal behaviorists Wildlife rehabilitator Alternative medicine vets Human educator Animal Therapist Lobbyist/lawyer Zoologist
Bibliography Armstrong, J., Kirk, C., Klausner, J., and Lund., E. (2006).
Prevalence and risk factors for obesity in adult dogs from private US veterinary practices. Intern J Appl Res Vet Med. 4.(2)Retrieved
Oct 6, 2011 from http://www.jarvm.com/articles/Vol4Iss2/Lund.pdf.
Barnes, N. A market analysis of the US pet food industry to determine new opportunities for the cranberry industry.University of Massachusetts Dartmouth. Retrieved Oct 11, 2011 from http://www1.umassd.edu/cbr/studies/cranbpetfood.pdf.
German, A. (2006). The growing problem of obesity in dogs and cats. American Society for Nutrition. Retrieved Oct 6, 2011 from
http://jn.nutrition.org/content/136/7/1940S.
Mendosa, David (2005). The calorie counting revolution. Retrieved Oct 6, 2011 from www.prod.campuscruiser.com