Campaign strategy

Presentation

1.Concepts

2.Launch and Planning

3.Five Strategies

4.Questions

1.concepts

Strength vs. Weakness

Focus on Objectives

Being Offensive – Not Defensive

Keep it Simple

Wise Use of Resources

Leadership + Command= Central Decision Making

Maintain Secrecy

Use Surprise

2. LAUNCH AND PLANNING

Questions & Evaluation

1.District Analysis2.Vote History & Trends3.Voter Registration Trends4.Candidate Profiles5.Political Environment6.Media Analysis7.Fundraising Needs

SWOT Analysis

3. Five strategies

3. Five strategies

1.What Message?2.What Order?3.When?4.How?5.If?

One: Positioning Strategy

“What is your message?”

Personal Qualities + FlawsPhilosophy

PartyPositions

“This is the Reason I am Running for Office”

Two: Message Sequence Strategy

Ignore = Positive Start to Finish

Classic = Positive -Contrast/Negative – Positive

Aggressive = Positive – Negative -Respond – Positive or Negative

Attack = Negative – Positive - Negative

Three: Timing & Intensity

“When and How Should I Act?”

1.Fear the Turtle

2.Start Big – End Big

3.Sneak Attack

4.Bunker Hill

Four: Mobilization Strategy

“Who is Going to Vote for Me?”

1.Conventional

2.Base

3.“More of My Voters” An Extraordinary Number

Five: Opportunity StrategySet a Trap

“Box ‘Em In”Technology Advantage

Overwhelm with Critical MassDivide & Conquer

4.questions?

Marc A. Ross

(949) 373-6449(703) 598-3242

marc@amplificogroup.com

Blog @ Advocacy 2.0advocacytwopointzero.blogspot.com

Twitter@microadvocacy

@amplifico