Campaign OverviewTarget:

Identifying long-term brand ambassadors for the Mountain Cheese, Alma, on the basis of a

Creativity Contest.

Channel: Instagram

Influencers: 15

Main Results: • Total Avg. Engagement Rate: 5,62% • Campaign Reach: 290.000• Interactions: 16.294• Sentiment: Positive

@lindameixner

20.900Followers

7,28%EngagementRate

Sentiment:Positive

@nature_stefan

45.200Followers

9,64%EngagementRate

Sentiment:Positive

@lixalotta

7.209Followers

7,73%EngagementRate

Sentiment:Positive

Examples of Influencer Participants

Examples of Content Created