Post on 18-Aug-2015
Marketing RecommendationsJuly 22, 2015
Background information
TODAY
29 YEARS OF SUCCESS
SAFE PLACE FOR KIDS
BEGINNINGS OF CAMP CHIMER
goals• To increase the brand awareness of
Camp ChiMer
• To increase the number of children applying for and attending Camp ChiMer
Target audience• Parents
• Children
• Relative, friend or professional influencer
AGENDA
Brand Elements
Brochure & Poster
Media
Folder
Digital
Public Relations
Theme
BRAND ELEMENTS
Brand Elements
Brand Elements
BROCHURE & POSTER
BROCHURE
BROCHURE
POSTER
MEDIA
Distribution List Expansion
Free Marketing
NEWSPAPERS
LOCAL EVENTS
SCHOOLS
POCKET FOLDER
POCKET FOLDER
front back
POCKET FOLDER
front back
DIGITAL
Digital Recommendations
Website Update
Google Adwords
Listing Sites
Customize URL
Customize URL
Google AdWords
Keywords Geo Location Negative WordsSummer Camp for Kids With Kidney Disease Midwest CancerCamps for Kids with Kidney Transplant Kansas City Boys OnlyFree Camp for Kids with Kidney Disease St. Louis Girls OnlyCamps for Children on Dialysis Wichita SportsCamps for Kids on Dialysis Overland Park Church/ReligionHemodialysis Summer Camps Excelsior Springs Day CampsHemodialysis Camps Missouri ArtsRonald McDonald House Camps Kansas EducationRonald McDonald CampsRonald McDonald Camp ChiMerRMHC CampsChildren's Mercy Camps For KidsNephrology Camps for KidsNephrology Camps for KidsCamp ChiMer
Google AdWords
Camp Listing Site
Free Local Business Pages
Free Local Business Pages
SINGLE PAGE REDESIGN
Multiple page REDESIGN
PUBLIC RELATIONS
MEDIA PITCH
EDITORIAL calendar
PRESS RELEASE
PUBLIC RELATIONS
Press Release
Media Pitch
Editorial Calendar
THEME
TSHIRT
TSHIRT
TSHIRT
QUESTIONS?Thank you.