CambodiaThe Khmer Kingdom

Michelle | Rangsey | Peter | Kai Yuan

Media HistoryTraditional Media

122 national newspapers, 1 local and 14 foreign news

agencies. 2 public and 13 private radio stations

New Media

Internet access available in 1997

Only 10 bloggers in 2004

Media TodayOver 100 Cloggers

Organising events and workshop

Present in grou.ps and social networking sites

Social Media PlatformsHi5, Facebook, Cambodian Chat, Mitleap,

Khmeryou.com, Soksabai, Twitter

Difficulties we facedYoung internet market

Limited accessSome information available on international sites

Weak Ties at workWiki interviews on Facebook

Found interviewees in our networksFacebook messaging to communicate

Interviewee OpinionsLargely matched our research findings

Mixed opinions on internet censorship and regulations

Interviewee OpinionsBelieve digital media has great business potential

Not tapped due to small online populationVirtually no online advertising

Government does not use internet as a channel

Corporate Digital Media UseCurrently no major highlightsFew businesses have websites

Did not register with the Cambodian Information Center’s online directory

Social StigmasDigital revolution caused societal fears

Parents fear negative influences on childrenEspecially pornography

Social Stigmas - CausesMajority of users are youths

Remainder of population unaware of digital mediaInternet access limited to major cities

Goals of CloggersEager to increase online population

Through workshops and improved infrastructureSocial media experts contribute heavily

One case: Beth Kanter

Beth KanterPromoted social media by showcasing Clogger

interviewsRaised funds

LanguageOnly a fraction are fluent in English

Rising trend among CloggersMajority of Cloggers use English

ConclusionDigital media user population very small

Proved a positive tool to those who used it

ConclusionDigital media at early stage of development

Expected exponential growthSome forecasts predict doubling penetration and usage

rates within a decade

ConclusionTraditional media remains the strongest channel

Digital media gradually catching upThanks to local and international efforts