Post on 22-Jan-2021
Cable-Tec Expo® 2020 BRAND GUIDELINES
CONTENT
Policy & Use ........................................................... 01
Color Specifications ............................................ 02
Typeface .................................................................. 03
Logo ..........................................................................04
4.1 Primary Show Logo ...................................................................................................... 04
4.2 Primary Show Logo W. Theme .............................................................................. 05
4.3 Primary Pre-Show Logo W. Dates ....................................................................... 06
4.4 Primary Pre-Show Logo W. Dates/Theme ....................................................... 07
4.5 Secondary Pre-Show Logo Stacked W. Dates ............................................... 08
4.6 Secondary Pre-Show Logo Stacked W. Dates/Theme .............................. 09
4.7 Show Theme ..................................................................................................................... 10
Workshop/Call for Papers Track Icons ..........11
Graphics .....................................................................12
Promotional Badges .............................................13
1.0
2.0
3.0
4.0
5.0
6.0
7.0
Cable-Tec Expo® 2020 Brand Guidelines 01V.03 06.12.2020
POLICY & USE In general, the logo and promotional badge should always appear clearly legible, and it
should be separate and remain distinct from any other graphic elements or company
logos. The Cable-Tec Expo® 2020 logo and promotional badge may not be imitated or
used as a design feature.
The Cable-Tec Expo 2020 logo and promotional badge may not be used in conjunction
with product, service or individual endorsements. The logo and promotional badge must
be displayed in a positive manner. They may not be used to depict Cable-Tec Expo 2020,
SCTE•ISBE, or any of its exhibitors/members/speakers, services, products or affiliates in
a negative way.
The logo and promotional badge may not be displayed as a primary feature on any
Cable-Tec Expo 2020 related exhibitor materials and may not be used in such a way as to
appear that SCTE prepared or endorsed the products or services described.
The logo and promotional badge must be used as provided by SCTE•ISBE on the
Cable-Tec Expo 2020 website, with no alterations, including but not limited to changes
in acceptable colors indicated below, proportion, design, or removal of any words,
artwork, or trademark symbols. The logo and promotional badge may not be animated
or otherwise distorted in perspective or appearance, but may be changed in size to fit
the usage need of exhibitors. The logo and promotional badge should not be scanned
from printed sources or harvested from web pages or e-mail.
1.0 POLICY & USE
Cable-Tec Expo® 2020 Brand Guidelines 02V.03 06.12.2020
2.0 COLOR SPECIFICATIONS
PRIMARY COLORS
PMS 2766 C
C100 M87 Y0 K58
R0 G21 B84
HEX #001554
PMS 2194 C
C90 M25 Y0 K0
R0 G147 B213
HEX #0093D5
PMS 1655 C
C0 M84 Y100 K0
R255 G77 B0
HEX #FF4D00
PMS 716 C
C0 M59 Y100 K0
R245 G132 B31
HEX #F5841F
PMS 116 C
C0 M20 Y100 K0
R255 G203 B5
HEX #FFCB05
SECONDARY COLORS
60% PMS 425 C
C0 M0 Y0 K60
R137 G141 B141
HEX #898D8D
PMS 2133 C
C98 M80 Y0 K0
R20 G78 B162
HEX #144EA2
PMS 386 C
C54 M0 Y100 K0
R120 G190 B33
HEX #78BE21
PMS 425 C
C0 M0 Y0 K80
R84 G88 B90
HEX #54585A
PMS 2082 C
C62 M78 Y0 K0
R120 G85 B163
HEX #7855A3
PMS 7680 C
C89 M100 Y29 K0
R20 G49 B119
HEX #4C3177
PMS 7425 C
C17 M100 Y48 K13
R182 G24 B33
HEX #B61853
PMS 7482 C
C100 M0 Y100 K5
R0 G158 B77
HEX #009E4D
Cable-Tec Expo® 2020 Brand Guidelines 03V.03 06.12.2020
TITLE / Section / HeaderABCDEFGHIJKLMNOPQR STUVWXYZ 1234567abcdefghijklmnopqrstuvwxyz
SUBHEADABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567
Body CopyABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567
Body Copy BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567
TITLE: GOTHAM HTF LIGHT CAPS
Header: Gotham HTF Light TitlecaseSUBHEAD: GOTHAM HTF MEDIUM ALL CAPS
Body Copy: Gotham HTF Book. Body Bold: Gotham HTF Bold.
GOTHAM HTF LIGHT
GOTHAM HTF MEDIUM
GOTHAM HTF BOOK
GOTHAM HTF BOLD
EXAMPLE
3.0 TYPEFACE
Cable-Tec Expo® 2020 Brand Guidelines 04V.03 06.12.2020
Full Color
Whenever possible the full
color logo should be used.
Black
Reverse Color
Reverse
LOGO CLEAR SPACE
Grey stripped area
indicates Safe Zone.
Other graphical and
visual elements can be
safely positioned up to
the adjoining Blue area.
Blue indicates
Clear Space.
The blue area must
be kept free of all
other graphical and
visual elements.
SHOW LOGO
Logos without dates are
primarily used during the
show or when dates are
displayed prominently in
display text.
4.1 SHOW LOGO
Cable-Tec Expo® 2020 Brand Guidelines 05V.03 06.12.2020
LOGO CLEAR SPACE
Grey stripped area
indicates Safe Zone.
Other graphical and
visual elements can be
safely positioned up to
the adjoining Blue area.
Blue indicates
Clear Space.
The blue area must
be kept free of all
other graphical and
visual elements.
4.2 SHOW LOGO W. THEME
Full Color
Whenever possible the full
color logo should be used.
Black
Reverse Color
Reverse
SHOW LOGO
Logos without dates are
primarily used during the
show or when dates are
displayed prominently in
display text.
Cable-Tec Expo® 2020 Brand Guidelines 06V.03 06.12.2020
LOGO CLEAR SPACE
Grey stripped area
indicates Safe Zone.
Other graphical and
visual elements can be
safely positioned up to
the adjoining Blue area.
Blue indicates
Clear Space.
The blue area must
be kept free of all
other graphical and
visual elements.
4.3 PRIMARY SHOW LOGO W. DATES
Full Color
Whenever possible the full
color logo should be used.
Black
Reverse Color
Reverse
PRIMARY SHOW LOGO
Logo with dates are
for graphics and
advertising materials
leading up to the show.
Cable-Tec Expo® 2020 Brand Guidelines 07V.03 06.12.2020
LOGO CLEAR SPACE
Grey stripped area
indicates Safe Zone.
Other graphical and
visual elements can be
safely positioned up to
the adjoining Blue area.
Blue indicates
Clear Space.
The blue area must
be kept free of all
other graphical and
visual elements.
4.4 PRIMARY LOGO W. DATES/THEME
Full Color
Whenever possible the full
color logo should be used.
Black
Reverse Color
Reverse
PRIMARY SHOW LOGO
Logo with dates are
for graphics and
advertising materials
leading up to the show.
Cable-Tec Expo® 2020 Brand Guidelines 08V.03 06.12.2020
LOGO CLEAR SPACE
Grey stripped area
indicates Safe Zone.
Other graphical and
visual elements can be
safely positioned up to
the adjoining Blue area.
Blue indicates
Clear Space.
The blue area must
be kept free of all
other graphical and
visual elements.
4.5 SECONDARY SHOW LOGO
STACKED W. DATES
Full Color
Whenever possible the full
color logo should be used.
Black
Reverse Color
Reverse
SECONDARY SHOW LOGO
Stacked logo versions
should be used minimally
and only when necessary.
Logo with dates are for
graphics, and advertising
materials leading up
to the show.
Cable-Tec Expo® 2020 Brand Guidelines 09V.03 06.12.2020
LOGO CLEAR SPACE
Grey stripped area
indicates Safe Zone.
Other graphical and
visual elements can be
safely positioned up to
the adjoining Blue area.
Blue indicates
Clear Space.
The blue area must
be kept free of all
other graphical and
visual elements.
4.6 SECONDARY SHOW LOGO
STACKED W. DATES/THEME
Full Color
Whenever possible the full
color logo should be used.
Black
Reverse Color
Reverse
SECONDARY SHOW LOGO
Stacked logo versions
should be used minimally
and only when necessary.
Logo with dates are for
graphics, and advertising
materials leading up
to the show.
Cable-Tec Expo® 2020 Brand Guidelines 10V.03 06.12.2020
Full Color
Black
Reverse
LOGO CLEAR SPACE
Grey stripped area
indicates Safe Zone.
Other graphical and
visual elements can be
safely positioned up to
the adjoining Blue area.
Blue indicates
Clear Space.
The blue area must
be kept free of all
other graphical and
visual elements.
SHOW THEME
4.7 SHOW THEME
Cable-Tec Expo® 2020 Brand Guidelines 11V.03 06.12.2020
Track Icons
Set of icons used
to identify each
Cable-Tec Expo® 2020
Call for Papers topic and
workshop track.
*Subject to change.
Converging Access Networks
Business Services
Cloud & Virtualization Internet of Things
Operational Transformation
Network Operations 2.0
Powering 10G Artificial IntelligenceMachine Learning
Data Analytics
Security & Privacy
Workplace of the Future/Workforce Operations/L&D
Video Services
5.0 WORKSHOP/CALL FOR PAPERS
TRACK ICONS
Wireless Access Network
Wireline Access Network
Cable-Tec Expo® 2020 Brand Guidelines 12V.03 06.12.2020
6.0 LOOK AND FEEL
Standard Background Art Example of Background Art with Client Approved Imagery
Standard Cover Art
Cable-Tec Expo® 2020 Brand Guidelines 13V.03 06.12.2020
7.0 PROMOTIONAL BADGES
PROMOTIONAL BADGES For exhibitors, attendees, speakers and sponsors to utilize — showing current and
prospective customers they are at the cutting-edge of cable technology by promoting
their presence at Cable-Tec Expo®. Badges may be used to promote via their company
website, monthly newsletters, event pages, advertisements and/or email signatures.
Sponsor
Fall Technical Forum Speaker
Platinum Sponsor Gold Sponsor
Silver SponsorSilver Plus Sponsor
Speaker Keynote Speaker
Bronze Sponsor
ExhibitorAttendee