By: Parisa Jaffari

Who is Calvin Klein?

• Born: Nov 19th, 1942, Bronx, NY

• Childhood interest: sketching/fashion

• Attended FIT

1970s• Civil rights struggle

continues• Political

controversies• Movies make a

comeback • Advances in

technology• International

relations threatened

Prevailing Fashion

JEANS

HOT PANTS/HIGH BOOTS

Mindis

Bikini

YSLPantsuit

Influences

Chanel

Halston

Armani

Simple silhouettes

Inspired by menswear

Brand identity

The Beginning

“The only way to advertise is by not focusing on the product”

1974 look

1972 Look

For CK Jeans Commercial Click Here

CK Jeans take off

Fall/Spring 2000

Fall Collection

Spring Collection

•Leather•Dark•Heavy•Sweater-like•Turtleneck

•Light/airy•Shear•Fitted•Simple

Fall/Spring 2001

Fall Collection

Spring Collection•Rich browns•Heavy coats•Edgy/simple

•More color•Tanks•Full neck

Fall/Spring 2002

Fall Collection Spring Collection

•Military jackets•Slim cut pants•Long dresses

•Boyish silhouettes•Large shoulders•Short

Significance to Fashion

Jeans Underwear FragranceTarget Generation X. They can be sexy. It’s for everyone.

Today

Francisco Costa:New head designer of women’s wear. (2003)

Controversial ads remain

Fall 2011- stays true

References• http://www.style.com/fashionshows/designerdirectory/

CKLEIN/seasons/• http://www.enotes.com/1970-fashion-american-

decades/important-events-fashion-design• http://au.askmen.com/celebs/men/business_politics/

36_calvin_klein.html• http://back2retro.wordpress.com/2010/11/27/1970s-

fashion/• http://kclibrary.lonestar.edu/decade70.html• Palomo-Lovinski, Noel. The world’s Most Influential

fashion designers-hidden connections & lasting legacies of fashions iconic creators. London:Quarto Publishing, 2010. 22-25. Print.