By: Mubnii MorshedHSCI 825 Spring 2011

HOW TO MAKE AN EFFECTIVE

FACEBOOK AD!

• Why use Facebook ads for social marketing?

• How to make an effective ad on Facebook (2 videos)

• How to monitor and evaluate your Facebook ads

Image by: Paul Butler for Facebook

Image by: Infographic Labs

Image by: Infographic Labs

To create an effective Facebook ad, you need to:

① Identify your goals

② Know your audience

③ Create your ad and set your budget

④ Monitor and update your ad often

Do you want to:

Drive awareness to your Facebook page?

Increase your brand recognition?

Get more people to “like” your page

Get more people to visit your website?

Increase sales?

① Identify your goals

Who do you want to reach with your ads?

② Know your audience

Good Ads Bad AdsVideo links to (RED) facebook page

Clear call for action!

Catchy title,Eye catching photo, brand continuation

Poor graphic quality

Poor call for action

Title not catchy

Photo not relevant

Who is the “prevention doctor?”

Does not seem legitimatize

Images by: marketing4health in FaceBook healthcare adsocial media

Campaign Budget:

Daily Budget: the amount you will spend each day the ad runs

Lifetime Budget: amount you will spend between a specified period of time

Payment Options:

Cost per Click (CPC): you pay each time someone clicks on your ad (best for call to action)

Cost per thousand Impressions (CMP): you pay based on the number of people who view your ad (best for raising awareness or advocacy)

③ Set your budget

Image: Facebook Ads Getting Started Guide

④ Monitor and Update your Ad

Social: % of ad’s impressions, where viewer saw at least 1 friend who “liked” your page, event or application

Impressions: each time an ad is shown to a user

Clicks: each time a user clicks on your ad

CTR (click-through rate): # clicks divided by # times your ad is shown in the same period

Avg. CPC (cost-per-click): the amount you are paying on average for each click on your ad

Image: Facebook Ads Getting Started Guide

I hope you this presentation!

Image: Facebook Ads Getting Started Guide

WORKS CITED

• Facebook Ads. Advertising Case Study: (RED). Publication. Facebook, 2010. Print.

• "Facebook Ads: Design Your Ad [HD] | Facebook." Facebook. Sept. 2010. Web. 21 Mar. 2011. <http://www.facebook.com/video/video.php?v=999966486989>. Facebook Ads.

• Facebook Ads Getting Started Guide. Guide. Facebook, 2010. Print.

• "Facebook Ads: Facebook Ads Targeting [HD] | Facebook." Facebook. Sept. 2010. Web. 21 Mar. 2011. <http://www.facebook.com/video/video.php?v=602019690624&oid=34170993416&comments>.

• "Facebook Statistics: The Numbers Game Continues." The Blog Herald. Web. 21 Mar. 2011. <http://www.blogherald.com/2010/08/11/facebook-statistics-the-numbers-game-continues/>.