By: Group B

No customer service implies that the product is very high quality and should not have problems.

A product that is well made with the user in mind would not need as much customer service as a more complicated one.

Decreased customer service costs Input from customers/users

Input may reveal common problems and commonly held likes and dislikes

Creating a sense of community among users Encouraging people to learn more about Microsoft

products and ask more questions

To gain answers from people who experienced similar problems

Users may feel more comfortable asking questions with the anonymity of a message board

Ask and answer questions at their convenience

Managing a team of personnel I would want to assist other people with problem that are technical related or not. Not all problems can be solved immediately so technical personnel would not spend all of their time helping others.

Customer frustrations with not getting sufficient answers

People giving false information

Customers may lose trust in Microsoft

Customers may feel disconnected from Microsoft as a company

Allows Microsoft employees to personally meet with users

Reveals users’ like and dislikes about Microsoft products

Microsoft has the opportunity to create a positive public image

Microsoft supporting a user group could damage the reputation of Microsoft in the eyes of their customers.

Customer with longtime use of Microsoft can post hurtful comments on the newsgroup. The newsgroup post should be censored because customers like to complain more then say good things about a product.

User groups help members with technical questions, give honest advice on software selection, and provide a friendly environment where people can learn more about Microsoft.

The Most Valuable Professionals program help Microsoft technology to advance.

Encourage users to participate in Newsgroups and User Groups

Give recognition to those who help others

MVP are the elite of the knowledge of Microsoft product. The MVP are technology ambassadors giving them public recognition of what ever accomplishment they bring to the Microsoft corporation.

To keep track and organize Newsgroup message boards

Allow users to access and answer internet posts

To keep users informed of message boards and meetings

Keep a record of user’s activities to be able to choose MVPs

Thank You