Your Personal Brand

and Social Media

I. Listen & Monitor

WHAT are people saying about

you/your brand online

WHERE are people discussing

you/your brand online

WHO is discussing you/your brand online

Francis Skipper

451 Marketing

Also monitor…

Industry

Competitors

#TrendingTopics News

PROFESSIONAL v. PERSONAL

Social Media Brand

II. Define Your Brand & Voice

Who Am I?

What Do I Do?

What Do I Believe?

+What Value Do I Add?

=Your Personal Brand

Search Marketer

Global Search Marketing

Executive Based in Boston

and San Francisco

II. Define Your Brand & Voice

OR

Like Any Brand, Consistency is Key

Francis Skipper is the Director of Search Marketing at 451 Marketing. @fskip

III. Four Major Platforms

I’m eating a #doughnut

I ‘like’ doughnuts and doughnut-eating groups

I have doughnut-eating skills and expertise

These are my opinions and expertise on doughnuts

Social Tools Explained…

…Using Doughnuts

(I’m eating a #doughnut)

1. Share content you have created with community

2. Show your involvement in an industry dialogue

3. Voice your opinions on relevant topics

4. Identify yourself authoritatively amongst your target

audience

5. Extend your brand image

Personal Brand Goals for Twitter

#Hashtag Link

Check out our latest blog post by @maxesilver "Not -So-Quiet Riot: Why Boston’s #RubyRiot Was a Success" http://ow.ly/4Zn3D

@451Heat

≤ 140 Characters

Anatomy of a Tweet Handle

Content Credit the Source

Major Components of Twitter Profile

Chose a Background

Which Reflects Your Brand

Profile Picture

Name

Handle

Profile with links to blog, website,

etc.

Proven Ways to Get More Followers

(Dan Zarella, HubSpot)

1. Show who you are – a complete bio with link to your

site

2. Minimal self-promotion – don’t be that guy at the

cocktail party

3. Identify yourself authoritatively

4. Avoid negativity - like sadness, aggression, negative

emotions and feelings, and morbid comments

Who Should You Follow?

• People you want to engage with: • Clients • Potential clients • People in your industry • Competitors • Partners • Industry influencers

(I ‘like’ doughnuts and doughnut-eating groups)

1. Set personal/professional boundaries!

2. Share content and ideas

3. Extend your brand image using Timeline

Personal Brand Goals for Facebook

Privacy Settings on Facebook

Branding Using Facebook Timeline

Profile Picture Cover Photo

(I have doughnut-eating skills and expertise)

1. Connect with professional contacts

2. Share relevant content you have created with

community

3. Show your involvement in an industry dialogue

4. Voice your opinions on relevant topics

5. Identify yourself authoritatively amongst your target

audience

Personal Brand Goals for LinkedIn

Setting Up Your LinkedIn Profile

Optimize Profile

Leverage Groups

AJ Gerritson

Engage In Community

Set Alerts

Mobile Networking

LinkedIn Resources

(These are my opinions and expertise on doughnuts)

1.

Personal Brand Goals for Blog

1. Create central hub for your personal brand

2. Share original content and opinions on topics relevant

to your audience

3. Identify yourself as a thought leader and showcase

your writing skills

4. Extend your brand image

Central place for content creation, establishing

voice, and positioning yourself as thought leader

IV. Tools To Monitor & Maintain

Tweets Written in Advance

Tweets You’ve Already Sent

People Who’ve Mentioned You

Custom Created Search Terms

Nameplate Pages

Takeaways

1.Research your online brand 2.Establish your Voice (professional v personal) 3.Be consistent across platforms 4.Optimize your profiles 5.Use tools to monitor

Questions?

Francis Skipper Director of Search Marketing

617-986-0226

francis@451marketing.com

linkedin.com/in/francisskipper

@fskip

www.451Marketing.com

Your Personal Brand

and Social Media