Using Backlink Data

www.buzzsumo.com

Steve Rayson@steverayson

steve@buzzsumo.com

BuzzSumo Link Data

Sources: Content Marketing Institute, CMO council, Content 2012

Partnership with Majestic

Shares are not enough

Shares & Links

Links remain an important ranking factor

Sources: Content Marketing Institute, CMO council, Content 2012

Getting Links Is Hard

Find the Content that gets Shares and Links

Content That Gets Links

• Authoritative content that answers popular questions, such as ‘what is ..?’

• Strong opinion posts and political posts• Content that provides original research and

insights• Content that leverages a trending topic but that

also provides practical insights

Trending Content

Find the content that gets links

Backlink Outreach

The single best opportunity to gain new backlinks is to find articles that mention you but that do not link to you, and to request a link.

BuzzSumo Alerts

BuzzSumo Alerts

Thank you.

BuzzSumo.com@steverayson

Shares and Links

Sources: Content Marketing Institute, CMO council, Content 2012

Why People Share Content

Why People Link To Content

To share entertaining contentTo nourish relationshipsTo get the word out about causes they care forTo share helpful and valuable contentTo be part of a tribe and define themselves

As reference to support an articleTo share authoritative content including research and facts To share valuable content such as guidesTo share evergreen content that is less likely to change