Busting

a presentation mythJeanne Trojan

@jmtcz

The myth says that in a presentation…

body language accounts for 55%

voice accounts for 38%

the words you use account for only 7%

In other words…

93% of the effectiveness of your presentation

depends on HOW you say it!

REALLY?!

The author of this study was talking about…

…communication that is one-to-one and concerns

emotions*

‘This Communication Model was meant to apply only to face-to-face, one-to-one communications,

containing an emotional or attitudinal element’. Albert Mehrabian, author of study

How many presentations do you give one-to-one?

How many business presentations are about

emotions?

You can give a presentation with beautiful body language

and a strong voice, but…

… if WHAT you say isn’t important to your

audience…

…they won’t listen to you!

Forget this myth

Content matters!

Find out more:@jmtcz

www.jmtcz.cz