Company G10 year Evaluation

Yasmine KreidieDerrick BarrettAdebowale Johnson

Overview

1.Strategy 2. Initial Results 3.Big Transition

4. Mintzberg's 5 P’s

5. Change in Strategy 6.

Scores and Recognition 7. SWOT 8.

Vision for the Future

Strategy

Low Pricing Low SQLow Models Offered High Advertising

Initial Results

Low Revenues High Expenses Low Operating and Net ProfitsDid not produce at full capacityInadequate execution of strategy

Operating Profits yr 10-13

Industry PerformanceY 13 as a % of Net Revenue

Year 13-14 (Big Transition)

Focus on increasing Operating profitsIncreasing DemandIncreasing CapacityForecasting

Mintzberg’s 5 P’s

PlanPloyPattern PositionPerspective

Change In StrategyIncreased AdvertisingLowered SQIncreased our PriceAnalyzed Gaps in the marketFocus on Maximizing Operating and Net profits

Results from Transition

Scores and Recognition

Social responsibility award

Bullseye award

Overall highest change in net score between 13 and 14 (leapfrog) increased 47 points

SWOT Analysis Strength- Cash Utilization- Advertising- Low Expenses- Market share

Weakness- Celebrity Appeal - Price- Private Label Share

Opportunity- Internet Segment- Private Label Segment- Demand Expansion

Threats- Exchange Rate- Competitors entering Low-Cost

Strategy- Private Label SQ Requirments

Vision for the Future

Construction of plant in LA with High CapacityIncrease capacity of AP plantDecrease capacity of EA, and NA plantsFocus on Forecasting gaps in private label, to meet excess demand

Thanks!