Business Planning for Social Enterprises

Facilitated by: Caroline EganCramdenTECH Ltd.www.cramdentechsolutions.com

Stage of Enterprise

Business Plan or Business Model Canvas?

Business Model Canvas

Question 1: What is your value proposition?

OR

What problem are you solving?

Business Model Canvas

Question 2: What are your key customer segments?

OR

Why will customers buy from you?

Business Model Canvas

Question 3: What are your proposed distribution channels?

OR

How will customers access your services?

Business Model Canvas

Question 4: How do you propose to build key customer relationships?

OR

How will you acquire and keep customers?

Business Model Canvas

Question 5: What are your revenue streams?

OR

How will you generate cash?

Business Model Canvas

Question 6: What resources do you need?

OR

What assets do you require?

Business Model Canvas

Question 7: Who are your key partners?

OR

Who are you dependent on to deliver your services?

Business Model Canvas

Question 8: What key activities does the enterprise need to carry out?

OR

What are the most important activities for the enterprise to focus on?

Business Model Canvas

Question 9: What are the key costs?

OR

Where does spend need to be concentrated?

Core Elements of a Business Plan

A business plan needs to clearly convey:

• Mission critical information with respect to strategy, operations, marketing and finance

• Why the enterprise is sustainable

Generating Income from Services

• Understand your local customer segments – use a community map

• Talk to local business people – what services do they lack/need that you could provide?

• Look at the capacity of your staff• Look at the location of your facility• Follow trends and policy developments

The Big Question!

Practical Exercise:

If you were given €20,000 and asked to repay it in full at the end of 3 years with 1.5% interest, what would you spend it on?

Learn More!

Great free resources available online:

• Coursera• Open2Study• FutureLearn• Udacity

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