Post on 15-Dec-2015
1.0 Introduction
1.1 Name of Company
3 Dreams Studio
1.2 Company Logo
Nature of Business
We provide high quality 3D printing and design services for experimental and
exhibition purposes. We help people to make their ideas come to life.
1.3 Industry Profile
We seek to provide the best 3D printing and design service to produce models and
prototypes for our customers. Our technicians possess 3D modeling software skills
and also hands-on skills. Each model is produced with the finest materials under the
supervision of our technicians.
1.4 Location of Business
2-46 Jalan Kebudayaan 25, Taman Universiti, 81300 Johor Bahru, Johor, Malaysia
1.5 Date of Commencement
21ST April 2014
1.6 Factors in selecting the proposed business
People have always been thinking that printing is in 2D. What they imagine in
their mind can only appear on computer screen and paper. They need to manually
produce 3D models with the traditional way – board and penknife. With the latest
printing technology, ideas and concepts can be brought to life. People can produce
prototypes easily and test their models immediately. It costs lesser time and effort to
produce high quality models.
3 Dreams Studio
1.7 Future Prospects
We hope that in every model that we produce, we could give satisfactions to our customers. We hope to bring model-making to another advanced level where our ideas and concepts can be brought to reality in just a few minutes.
2.0 Purpose
2.1 About Us
3 Dreams Studio provides assistance on 3D printing for prototyping and
modeling in engineering and architecture industries. 3 Dreams Studio serves as a
consultant and also design team of commercial 3D model-making. Our service
provides comprehensive and thorough solutions to produce high quality design and
model to meet our customer’s satisfaction. Our expertise extends to all stages of an
experimental or exhibition-based project, from conceptual design to digital modeling
and finally model-making using 3D printing. Our team is structured to work in
collaboration with our customers in the most appropriate manner for their project
needs.
2.2 Vision
Our vision is seeing people’s concept, ideas and imagination comes to life
instantly in the form of 3D, bringing model-making to a more advanced level.
2.3 Mission
Our mission is to develop and demonstrate 3D printing to enhance people’s
ideas or for prototyping which is a continuous process.
3.0 Company Background
a) Name of the business : 3 Dreams Studio
b) Business Address : 2-46 Jalan Kebudayaan 25,
Taman Universiti, 81300 Johor Bahru,
Johor, Malaysia.
c) Correspondence address : 2-46 Jalan Kebudayaan 25,
Taman Universiti, 81300 Johor Bahru,
Johor, Malaysia.
d) Telephone number : 07-48564259
e) Form of business : 3D Printing and design services
f) Main activity or activities : To provide consultations, advices and
quality services in 3D design and
modelling.
g) Date of commencement : 21 APRIL 2014
h) Date of registration : 21 APRIL 2014
i) Registration number : 473566-A
j) Name of bank : CIMB BANK
k) Bank account number : 284981-000-245
4.0 Owners or Partners Background
a) Partner 1
i. Name : Mohamad Amerul Bin Jasiman
ii. Permanent address : No 93 jalan ss 7/1 Taman Sri Saujana
81900, Kota Tinggi, Johor
iii. Correspondence address : No 93 jalan ss 7/1 Taman Sri Saujana
81900, Kota Tinggi, Johor
iv. Telephone number : 012-7455305
v. Academic qualifications : Graduated as an architect from Universiti
Technology Malaysia (UTM)
vi. Courses attended : Organization Management Training
Workshop.
i. Skills : Expertise in organising the paperwork
and schedule.
vii. Present occupation : Student
b) Partner 2
i. Name : Alvin Thia Kee King
ii. Permanent address : 124, Taman Sunny Hill, Batu 3, Jalan
Rock, 93250, Kuching, Sarawak
iii. Correspondence address : 124, Taman Sunny Hill, Batu 3, Jalan
Rock, 93250, Kuching, Sarawak
iv. Telephone number : 016-8006031
v. Academic qualifications : Graduated as an architect from Universiti
Technology Malaysia (UTM)
vi. Courses attended : Photoshop Workshop
3D Rendering Software Workshop
ii. Skills : Expertise in computer simulations,
3D graphical design
vii. Present occupation : Student
c) Partner 3
i. Name : Izyan Hafizah bt Samin
ii. Permanent address : Kg Suangon, Kinarut.
iii. Correspondence address : Peti Surat 16542, 88870 Kota Kinabalu,
Sabah.
iv. Telephone number : 013-3158658
v. Academic qualifications : Graduated as an architect from Universiti
Technology Malaysia (UTM)
vi. Courses attended : Microsoft Office Workshop,
Coral Draw Workshop
i. Skills : Gathering information and learning
vii. Present occupation : Student
d) Partner 4
i. Name : Muhamad Naqib B Mohd Noor
ii. Permanent address : No 171,Lorong 7,Taman Sri Bahagia,
36000, Teluk Intan, Perak
iii. Correspondence address : No 171,Lorong 7,Taman Sri Bahagia,
36000, Teluk Intan, Perak
iv. Telephone number : 010 4613085
v. Academic qualifications : Graduated as an architect from Universiti
Technology Malaysia (UTM)
vi. Courses attended : Revit Workshop,
iii. Skills : Good in designing and producing 3D
product.
vii. Present occupation : Student
e) Partner 5
i. Name : Ahmad Faiz Bin Mohamad Nazir
ii. Permanent address : PT2051-K, Taman Permin Jaya, Fasa 4.
21080, Chendering, Kuala Terengganu,
Terengganu Darul Iman.
iii. Correspondence address : PT2051-K, Taman Permin Jaya, Fasa 4.
21080, Chendering, Kuala Terengganu,
Terengganu Darul Iman.
iv. Telephone number : 012-9374660
v. Academic qualifications : Graduated as an architect from Universiti
Technology Malaysia (UTM)
viii. Courses attended : LCCI Accounting Certification
(SPM level),
iv. Skills : Good in Book Keeping (Accountancy)
vi. Present occupation : Student
5.0 Location Of The Business
a) Physical location
2-46 Jalan Kebudayaan 25, Taman Universiti, 81300 Johor Bahru, Johor, Malaysia
b) Building
c) Basic Amenities
- Facilities:
Commercial Centre, Parking, Public Market, Petrol Station, Cafeteria
- Nearest Transportation:
i. Bus Station (100 m)
ii. Taxi Station (500 m)
- Utilities
i. Parking lots
ii. Electricity
iii. Water supply
iv. Lighting
v. Fan
vi. 24 hours Air-conditional supply
Managing
Director
Manager Manager
(Sales & support)
Operation
Department
Marketing
Department
Financial
Department
Organization
Department
6.0 Administrative Plan
6.1 Introduction to the Organization
3 Dreams Studio Sdn. Bhd. has a diversity of workers and staffs. They are
assigned to different departments based on their expertise and skills. Each of them has
their own role and responsibility in the process of a project. Their works are then
combined and integrated to provide high quality services and products. We operate
based on our vision and mission, status, goals, financial, quality and products to
achieve success in our industry.
6.2 Organisation Chart
Web
Designer
Digital Artist
Photographer
Head of
Department
Concept Designer
Position Roles
Head of Department -Manage and administrate all the
departments.
-Make sure and maintain a smooth
process to provide high quality services
and products.
Organization Department -Manage and facilitate in workers and
staffs’ affairs.
Operation Department -Manage and facilitate all the services
and products the company provides.
Financial Department -Manage and control the financial income
and outcome.
Marketing Department -Direct and manage the business plan.
-Create and apply new marketing
strategies from time to time
Manager - Organize and maintain the good flow of
all activities and works in every
department.
- Maintain the good quality of the
services and products the company offers.
Managing Director - Manage the activities in providing the
services and products to the customers.
- Observe and control the processes in
every stage of the service and production.
Manager (Sales and support) - Evaluate and analyse the performances
of the business.
- Collect and evaluate feedbacks from the
customers.
Photographer - Capture photos for every products.
Concept Designer - Design products based on concepts from
customers.
Digital Artist - Decorate and enhance the design of the
product for commercial and advertising
purposes.
Web Designer - Design and update the company’s
website and links for customer use.
- Publicise the company’s products and
services online.
6.3 Schedule of Remuneration
Position Quantit
y
Qualification
Head of Department 1 Degree in business, management,
communications, administration or related fields
Organization Department 1 Degree in business, management,
communications, administration or related fields
Operation Department 1 Degree in business, management,
communications, administration or related fields
Financial Department 1 Degree in business, management,
communications, administration or related fields
Marketing Department 1 Degree in business, management,
communications, administration or related fields
Manager 2 Degree in business, management,
communications, administration or related fields
Managing Director 2 Degree in business, management,
communications, administration or related fields
Manager (Sales and support) 2 Degree in business, management,
communications, administration or related fields
Photographer 2 Degree in arts, photography, communications,
business or related fields
Concept Designer 3 Degree in arts, design, software engineering,
communications, business or related fields
Digital Artist 3 Degree in arts, design, software engineering,
communications, business or related fields
Web Designer 2 Degree in arts, web design, software engineering,
communications, business or related fields
6.4 Incentives of Staff
Position Quantity Monthly
Salary
(Basic)
KWSP/
SOCSO
Others Total
(RM)
Head of
Department
1 3500 350 200 4050
Organization
Department
1 3000 300 200 3500
Operation
Department
1 3000 300 200 3500
Financial
Department
1 3000 300 200 3500
Marketing
Department
1 3000 300 200 3500
Manager 2 3000 300 200 3500
Managing
Director
2 3000 300 200 3500
Manager
(Sales and
support)
2 3000 300 200 3500
Concept
Designer
2 3000 300 200 3500
Photographer 3 2500 250 150 2900
Digital Artist 3 2500 250 150 2900
Web
Designer
2 2000 200 100 2300
7.0 Marketing plan
7.1 Product and Service Description
Our company, 3 Dreams Studio provides 3D printing and design services to
produce high quality models. Our services include design consultation and 3D
printing modeling. Our company receives design projects and produces models or
prototypes for our customers. We work in collaboration with them to understand their
ideas and concepts. Customers can also customize the design according to their needs
to meet their satisfaction.
7.2 Target Market
Our target market will focus on architecture and design firms, engineering
companies in Johor area and also students studying architecture, design or engineering
in Universiti Teknologi Malaysia, Johor. We would also like to extend our business,
within five years, to produce furniture, sculpture, ornamentation, etc in interior and
exterior home design industries. Within 10 years, we would like to produce our own
products which can be branded into the international market.
7.3 Competition
3D printing is a fairly new technology in Malaysia. 3D printers are only own
by firms or companies. Therefore, the proposed service company will be pioneering
3D printing in large scale in Malaysia, starting from Johor. Basically, there is not
much direct competition in 3D printing industries. However, big firms and companies
who own 3D printer will be our indirect competitors where they can use 3D printing
in a small scale.
7.4 Product and Service Strategy
We provide 3D printing service for model-making in two ways. The first way
is walk-in service where customers can bring their design straight to us and we
immediately print the design for them. Another way is online service where customers
can send their design online to us and either pick up their models at a certain time or
we deliver the models to them.
We also provide services to our customers from conceptual stage until
modeling. Customers can come to our studio and explain their concepts to our staffs.
Our staffs will discuss with them while give consultation and advices. Our staffs will
work in cooperation with the customers and explain the products using easily
understandable diagrams and graphic. We will meet and update the project progress
with our customer in order to understand their needs and provide the satisfaction to
them.
7.5 Promotions Strategy
Our first promotion strategy is through advertising. Advertising is a non-
personal, paid form of promotion through the mass media. There are two main
advertising strategies. The main purpose of creating advertising message is to
communicate with consumers. After creating advertising message, we will choose the
type of media to advertise our products. Our company chose printed media such as
newspapers or magazines for one of the types for advertising. Besides that, we also
advertise through the internet because community nowadays often surf the internet.
We will advertise our service through social networking websites such as Facebook.
Moreover, we plan to also design our own website to promote our website. We will
provide email on our website to allow customers to contact us more conveniently.
The next promotion strategy is through sales promotion. Sales promotions are
short-term incentives or special offers to encourage purchase or speed up the purchase
decision. Students will be given discounts using Kad Mahasiswa. Besides that, firms
and companies which have business contract with us will also receive special pricing.
Free delivery service will be provided for those who purchase online. Other than that,
we will periodically distribute some discount vouchers on newspaper and also
magazines to increase our sales.
7.6 Distribution Strategy
Our company provides online-service for E-consumers for high efficiency of
business activities. They can send their model design to us and make payment using
credit or debit cards. Then, our staffs will deliver the products to them for free within
just a few days. Besides that, we also make our own website to introduce and explain
more details about our company, 3 Dreams Studio.
8.0 Operation Plan
Basically our company generates income from providing 3D printing and
design services for our customer to bring their “idea to life”. Our company helps our
client to make their model and design their idea through face to face discussion or
online dealing and that becomes a strong income foundation for our business. The
pricing for the 3D printed model is calculated based on the total amount of materials
(thermo plastic) used for each model. For our design service, we charge based on
agreement with client.
8.1 Process Flow Charge
A good working process requirea a systematic and organized flow chart for the
production line such that monitoring process can be done and paperwork can be easily
referred and filed. The simplified process of printing the model is as below.
Client approaches to search for help in
designing their idea(model)
Understanding what client requires and
need for their design
Decide type of software programme
to be used for the design
Determine type of printing material to be
use
Filter all the design and select the best
design with the agreement of client
Determine the order from online customer
Double check by other staff and view through
the details of the design to be printed
Let Client to view and check their design
Make the changes accoding to client's
demand
Payment by clientGet feedbacks and opinions from client
8.2 Production schedule
The production schedule is various from projects. However, there are some
stages of process which are fixed to be done in a given time in order to spare time for
numbers of projects that come in at one time.
Process Time Taken
Requirement of client to the design team A few hours of meeting
Design team brainstorming 2 or 3 hours
Decide the best design to be printed 1 day
Final checking the final design of the client 3 hours
Let client view through and final checking from clientDepend on client
flexibility
Amendments and changes according to client needs 1 day
Print the 3D modelDepend on model
complexity
Review the feed back from customers Few hours of meeting
8.3 Required Materials
Item Purpose
Thermoplastic Main material in printing the 3D
model. we provide the best
material which requires low cost
but produce high quality of the
product.
Colour spray Use for final touch of the printed
model to make the model become
as what client need
Sand paper Use for final touch up of the
printed model after it has been
print out.
Sharp cutting
tool
cutting the board and its coverings
to the correct size
8.4 Required Softwares
Types of software used for Digital 3D Modelling Description
Google SketchUp It is free, fun and easy to use.
3DtinIt is a simple yet functional 3D
software.
Blender
It is a powerful program which
contains different 3D features
and effects.
OpenSCADIt is a solid 3D modelling
software
Tinkercad
It is a 3D printer design
software. It has the basic tools
that can create wide range of
design.
8.5 Machine and Equipment
Item Amount Price/unit Total
Desktop
Copy Machine
Fax Machine
3D Printer
Working Table
Chairs
Printer
Air brusher with
colour
5
1
1
5
13
13
5
3
RM 5000
RM 15,000
RM 2,000
RM 6,000
RM 300
RM 150
RM 300
RM 2,000
RM 25,000
RM 15,000
RM 2,000
RM 30,000
RM 3,900
RM 1,950
RM 15,000
RM 6,000
RM 98,850
8.6 Operation Budget
Item Fixed Asset Monthly Expenses Other Expenses
Equipment
Factory Renovation
Wages + EPF + SOCSO
Utilities
Factory Rent
Deposit for rent
Deposit for utilities
RM 200,000
RM 45,000 RM 20,000
RM 65,715
RM 5,000
RM 7,000
RM 6,000
RM 1,000
Total RM 245,000 RM 97,715 RM 7,000
Meeting Room
Toilet
Project Manager Room
Designer room and secretary plus printing
Designer with printing room
Designer with printing room
Tearoom
8.7 Operation layout
With the rented office renovated as a studio, located in 2-46 Jalan Kebudayaan
25, Taman Universiti, we have here the operation layout of our production. The
finished design of the studio will be subject to changes. The figure above depicts the
preliminary (rough design) layout.
9.0 Financial Planning
9.1 Project Implementation Cost Schedule
RM RM
Capital Expenditure
Building 7,000
Machinery & Equipment
Furniture & Fixtures
Utilities
200,000
6,000
5,000
Renovation
Working Capital (1 month)
Administrative
Marketing
Operation
Pre-operational costs
Deposits
Allowance for Contingencies (10%)
45,000
5,000
2,500
5,500
263,000
13,000
2,500
500
16,000
Total cost 279,000
9.2 Sources of Finance Schedule
Source RM
Equity Contribution
Cash
Asset
Term loan
Hire-purchase finance
30,000
45,000
35,000
20,000
Total 130,000
9.3 Loan Amortisation Schedule
Loan amount : RM 50,000
Loan period : 5 years
Interest rate : 10 %
Method : Reducing balance (annually)
Year Interest Principal Payment Balance
0 0 0 0 50,000
1 5,000 10,000 15,000 40,000
2 4,000 10,000 14,000 30,000
3 3,000 10,000 13,000 20,000
4 2,000 10,000 12,000 10,000
5 1,000 10,000 11,000 0
9.4 Hire – Purchase Repayment Schedule
Cost of asset : RM 20,000
Down payment : RM 5,000
Loan amount : RM 15,000
Loan period : 5 years
Interest rate : 8 %
Method : Flat (annually)
Year Interest Principal Payment Balance
0 0 0 0 20,000
1 1,600 4,000 5,600 16,000
2 1,600 4,000 5,600 12,000
3 1,600 4,000 5,600 8,000
4 1,600 4,000 5,600 4,000
5 1,600 4,000 5,600 0
9.5 Profit and Loss Account
RM RM
Sales
Less : Expenses
180,000
Administrative 70,000
Marketing
Operational
Financial :
Interest on term loan
Interest on hire-purchase
Pre-operational expenditure
Total Expenditure
13,000
75,500
5,000
1,600
3,000
168,100
Net profit 11,000
9.6 Balance Sheet for Service Companies
RM RM
Fixed Assets
Machinery & Equipment
Furniture and Fixtures
Renovation
200,000
6,000
5,000 211,000
Current Assets
Cash
DepositsTotal Assets
1756 500
18,060
229,060
Equity
Capital
Net profit
Long-term Liabilities
Term-loan
Hire-purchase
Total equity & Liabilities
30,000
11,000
50,000
20,000
41,000
70,000
111,000
10.0 Conclusion
3D Printing Technology is something new in Malaysia. Our company does not
only provide the 3D printing and design services to our customers; we also become
one of the pioneers to introduce this technology into the model-making industries.
With the services our company offers, model-making will never be the same. We use
shorter time and effort to produce the finest model. With 3D printing, we can bring
people’s idea to life! We encourage and stimulate human’s imagination because
imagination is what makes a person special and unique!