Post on 01-Jan-2016
Business Plan v1.0
Project manager : Mehdi DJEBBAR
Technical manager : Yannis ARIBAUD
Quality manager : Nicolas LANDIER
Marketing manager : Benoît LE BOT
Romain BECQUET, Christophe LE BLANC, Bruno TOUX, Rémy SAINT-
LOUBOUE
1
Company’s objectives
•An IT consulting company
•Access control IT solution
3Company’s objective – Market research – Offer description – Product positioning
The market (1/4)
•Market research:Companies which need to install a control system with badges to manage accesses to private locations.
Targets:Préciser la cible précise : pas d’exemple !
4Company’s objective – Market research – Offer description – Product positioning
The market (2/4)•Goals:
Companies with more than 50 employees and moving in the same city bigger buildings (Insee statistics)
5Company’s objective – Market research – Offer description – Product positioning
Domain : Industrie de la construction et des services non financiers’ sector (ICS).Source : Insee.
06/11/08
Company transportations involving Paris
Company count between 1994 and 2002
Arrivals Departures Balance
Transportations within Paris:
-In the same arrondissement
-Between two arrondissements
88 300
31 900
56 400
88 300
31 900
56 400
Transportations towards differents départements :
-Île-de-France
-Province
26 700
21 200
5 500
30 900
23 500
7 400
- 4 200
- 2 300
- 1 900
Total 115 000 119 200 - 4 200
Domain : Industrie de la construction et des services non financiers’ sector (ICS).Source : Insee.
The market (3/4)
• Market share objectives: Leader in network access control system for SME in Ile-de-France.
• Market segmentation:Medium and large businesses:
• 50 to 500 employees
Based in Ile-de-France
7Company’s objective – Market research – Offer description – Product positioning
The market (4/4)•Competitors:
HID: leader in providing access, american international company whose targets are: government, education, financial/banking, airport/port, health care.
Synel-France: rest-home, time management system, access control.
Gemalto (ex: Gemplus): contact less technology.
•Market share objectives: Leader in network access control system for
SME in Ile-de-France.
8Company’s objective – Market research – Offer description – Product positioning
Offer description (1/3)• Product definition:
Turnkey access control solution with customization possibilities.
The Access Control System is composed of: access control server, badges, badge readers (powered or not), control centre software (Premium Package).
Auditing, customization, hardware and software set up, training, maintenance, telephone and e-mail support.
9Company’s objective – Market research – Offer description – Product positioning
Offer description (2/3)• Price definition:
Access control server (with software) : 2500€Badge reader :
powered : 295€ Not powered : ?
Badge : 5€Control centre software : 350€
10Company’s objective – Market research – Offer description – Product positioning
Offer description (3/3)• Performances price definition:
Audit : freeCustomization : 700€/SDM1
Assembling : 500€2 / dayOn-the-job training : 400€ / half dayMaintenance : 500€ 2 / dayEmail and phone : free
1Study’s day men | 2duty-free
11Company’s objective – Market research – Offer description – Product positioning
Company wages
• Two employee (at the beginning) :
2500€ gross / employee
12Company’s objective – Market research – Offer description – Product positioning
Product positioning (1/2)• Strengths:
Skilled employees expert on new technologies Access control system very modular allowing
companies to adapt it to their needs Access control system can evolve to offer other
services (Biometry, RFID, Password, Digicode, etc.)
No hidden costs More cheaper for rooms which have few doors
(Small and medium business) No intermediate support
13Company’s objective – Market research – Offer description – Product positioning
Product positioning (2/2)• Weaknesses:
Small new company selling a new offer No references of previous clients
14Company’s objective – Market research – Offer description – Product positioning
Execution steps• Je pense qu’il faut, ici, faire apparaitre les
date des différentes itérations
• Prototype• Quantification du business plan• Décision du management• Réalisation projet avec points de contrôle (étapes)• Site pilote• Mise sur le marché
15Company’s objective – Market research – Offer description – Product positioning
Cost targets• Development cost
• Marketing cost
• Administrative cost
• (Logistical cost)
16Company’s objective – Market research – Offer description – Product positioning