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CAREER POINT UNIVERSITYBUSINESS PLAN- SUGANDH ATTA

PREPARED BY:Riya Khanna, Bhuvnesh Malooka

BBA, Bcom

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INTRODUCTION• This project includes the survey of the village

(Gandi Phali) and draft the Business plan according to the resources available in the village and using the human resource of the village, if possible.

• Whether the proposed business is suitable according to the environment of the area and the resources is available or not and everything is in favorable condition or not.

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DEMOGRAPHICS

Sub district is Ladpura , town is kethun, under the Kota district state of Rajasthan.

The total population is 1800. The sex ratio is; male is 944 and female is 856.

The area is 340 hectares and total number of household is 500 to 540.

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DESCRIPTION OF

ECONOMIC PROFILE• 6000/ mnth is the

average income.• Wheat and

soybean are cultivated by each house.

CULTURAL ANALYSIS• Mix culture is

there means old Rajasthani tradition plus new tradition.

INFRASTURAL FACILITIES• Power, water,

roads , banking and education each facility is available.

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ADMINISTRATIVE STRUCTURERAJASTHAN (STATE)

KOTA (DISTRICT)LADPURA (TEHSIL)

GANDI PHALI (VILLAGE) 4 WARD MEMBERGRAM PANCHAYAT 13 WARD MEMBER

SARPANCH – MRS. SUNITA GOCHERBDO (BLOCK DEVLOPMENT OFFICER) - MRS. ANITA MEENAGRAM SAVAK – MR. OM PRAJAPATIGRAM SAHAYAK – MRS. UMA NAGARACCOUNTANT OFFICER – MR. ADHARSH MATHURENGINEER – MR. Y.S. AGARWAL

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INTRODUCTION TO PRODUCT

• Atta generally as it is known is the flour of wheat used to make most food items in India, such as chapatti, roti, naan and puri.

• The products sold under brand names are very few. The concept for branded cereal flour products is now increasing. The big giants like Hindustan Lever, NEPC Agro, Nirma etc.

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LOGO

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PROCESS

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MARKET ANALYSIS

4 P’s PRODUCT-Sugandh atta

have pure quality with

the packaging of the

product.

PRICE- Sugandh atta price is 150 of

5 kg of atta which is same as chakki atta.

PROMOTION- Sugandh atta uses media

for the promotion.

PLACE- Sugandh atta available to 215 village ,

town and Kota city.

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STP

SEGMENTATION

•By demographic or geographic area .•By the customer profile(class).

TARGETING•each and every person.•Middle profile.•Near the village, town and Kota city.

POSITIONING

•Pricing, as it is the only way to attract local rural people.

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SALES STRATEGY

• Define the target market. • Determine your outreach : connect

with target market emailing ,letter , postcard or calling them.

• Monitor : plan

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• Deliver and build :

Deliver the same thing build the (good quality in same relationship price of chakki atta )

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DISTRIBUTION CHANNELS

Indirect channel

Manufacturer Agent Wholesal

er Retailer Customer

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ADVERTISING /

PROMOTION

• Team Up With Another Business.

• Use The Telephone.• Use The Media like

newspaper and radio .

COMPETITOR ANALYSIS

• Aashirvaad atta• Chakki atta• Annapurna • Pillsbury

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ENVIRONMENT ANALYSIS

STRENGTH- Price, best quality without alteration.

WEAKNESS- Weak brand, offering rural market packed atta.

OPPORTUNITY- Ccollaborate with fast food chains such as McDonalds, Pizza Hut and Subway.

THREATS- Aashirvaad atta, Chakki atta, Annapurna and Pillsbury.

SWOT

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PEST• POLITICAL- The panchayat raaj works in village

and it is helpful because it generate the employment rate and generate the income flow and leads to development of the village and near village in future aspect.

• ECONOMIC- Economic condition is not good in terms of facility, but it provide cheaper labor and raw material.

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• SOCIAL- Society is in favor as it somewhere leads to development of the village and generate the income and economic growth of that area grows.

• TECHNOLOGY- New automatic machine, reduce cost of labor and small in size so ultimately reduce cost.

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CAPITAL REQIREMENTFIXED CAPITAL

*The capacity of machine is 20T/24H i.e. 18,143(kg.) per day.

PARICULAR AMOUNTLand & Building 2600 sq.ft@800 20,80,000

Machinery & Equipment* 5,32,908

Total 26,12,908

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*Per quintal = 100 kg.

PARTICULARS AMOUNTRaw Material

Wheat (per quintal)* 1700Packaging (per packet) 10

TOTAL 1710

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FUTURE PLANS / STRATEGIES• Converting small scale industries to large scale

industries.• To introduce the plant in different places,

mostly near to wheat raw material supplier.• Punjab is the greater producer of the wheat

so SUGANDH ATTA will try to make supplier of that area.

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SUGGESTIONS• The banking facility must enhance.• There should be more stores so that people

can live comfortably.• There must be hospitals available despite of

dispensary.

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PERMISSION LETTER

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HOUSEHOLD QUESTIONER

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THANK YOU