Post on 30-Apr-2018
Who we are
13Experience: More than 4000 people have studied with us.
First business school specialized in sport and
sport management in Spain
We have 13 educational programs in Sport
Management
We set up the first educational training center of a football club in Spain
Our Master MBA in Sport Management is being ranked as the best Postgraduate MBA in Sport Management of 2017 in
Spain
Who we are
We have a collaboration with “Universidad Rey Juan Carlos” to develop university programs
Why choose this program
THE SPORT MANAGEMENT ACADEMIC PROGRAM is a unique opportunity for adding value to your USW University Programs in Sport Management.
It has been developed by professionals tasked with creating the most comprehensive and spectacular program possible, ensuring that students will be able to look back on the experience knowing that it was a game changer for both their lives and careers.
Students will participate in an intense one-week program which includes:
• Sport Management classes taught by top professionals with educational skills.
• A private tour in an elite sport facilities such as the Valencia CF’s Sports Center
or Valencia Moto GP Circuit.
• To step in one of the most historical football stadiums of Europe: Mestalla
• Some special surprises!
Did you know Valencia…
and many more.
has one of the most famous representative foods of the country? has the biggest Food Market of Europe? has the best forecast of Spain? has a modern and old town in the same city? has the second oldest football stadium of Spain? has a growing surfing culture?
is the ideal city for a study abroad program. The third largest city in Spain, Valencia is both a modern and historic city, and it is growing quickly.
Visitors can enjoy walks around the old city, picnics in the scenic Turia park that stretches through the city, exquisite Spanish and international cuisine at the many restaurants and cafés, days at the beach and evenings at the beach bars and, of course, the many sporting activities on offer in this sports-crazy city.
Why study in Valencia
Academic program
Day/ Time Monday Tuesday Wednesday Thursday Friday
09:00-12:00
Program Presentation + City tour
Sports Law (3 hours)
Sports Law (3 hours)
Sports Marketing (3 hours)
Sport Entrepreneurship (3 hours)
12:30-13:30 Diploma ceremony
13:30-15:30 Lunch Lunch Lunch Lunch Lunch
15:30-18:30
Communication in Sport
Valencia Moto GP Circuit (3 hours)
International Sport Development
Valencia CF Sports Center
(3 hours)
Digital Marketing (3 hours)
Mestalla Forever Tour (1 hour)
We have designed a 21 hour academic program so the student can have a general vision of the sport management in Spain. This program is a prototype. Subjects, hours and timming can be modified depends on the needs of USW or ESBS.
Subjects
Sports Marketing - Contents
Analysis of the football market.
Segmentation within football.
Marketing planning in a football club.
Mixed marketing in an elite spanish club.
Sponsorship.
Entrepreneurship - Contents
Strategy Brainstorming Emerging economical sector Business plan Commercial plan HR Plan
Communication - Contents
Sport Communication Language Sport and their influential areaSports Journalism Media
Law - Contents
Financial Fair Play Training rights Clubs civil liability Sponsorship agreements Players and employee agreements
Subjects
Int. Development - Contents
Internationalization Strategy Sponsorship
Digital Marketing - Contents
Social Media Communication 2.0 Communication 3.0 Digital Marketing strategy Social networks Community management Business inteligence
Faculty
Jorge Coll Director at ESBS
Paolo Torchetti Sport law and taw law - RuizCrespo-Abogados
Pablo Pernía DirCOM Valencia Moto GP Circuit
*Teacher’s are subject to availability
Faculty
Javier Cordón FIFA Agent - Promoesport
Luis Martínez Int. Sport Development Manager - Valencia CF
Juan Urios Project Manager - Fujitsu
*Teacher’s are subject to availability
Hotel
Accommodation
The accommodation is located nearby Centro de Formación Fundació Valencia CF - ESBS, so the student can go by walk to their lessons. The University can choose between B&B and Full board
*Hotel is subject to availability
Residence
Accommodation
The accommodation is located nearby Centro de Formación Fundació Valencia CF - ESBS, so the student can go by walk to their lessons. Full board
*Residence is subject to availability