Post on 14-Apr-2018
7/29/2019 Business Opportunity in Automobile Industrty
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Title:
BUSINESS OPPORTUNITY IN AUTOMOBILE INDUSTRY
THE BUSINESS PLAN
Name of members:
1.ZahrulKayum bin Mohamed2.MohdAmeerul Ashraf bin Ismail3.Abdul Qayyum bin Mahayuddin
4.Muhammad Fathi bin Zafisah5.NorhiyatibtMuhamad Noor
Subject: IMT 2432
TTO Name: MsAlyster Wong
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CONTENT
1.Business Idea2.The Marketing Plan3.The Operation Plan4.The Admin Plan5.The Financial Plan
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Business Idea
Customer ValueThe business nature would be of the dealership of the Perodua unit of
Perodua Group. The business will only sale the car and provides service
to Perodua cars.
The company vision is to be a leading automobile dealer in Kuala
Lumpur in the fourth coming years in the car dealership.
1.Objective of the company : To give the superior quality products and services with affordable
price.
To achieve 500 unit sales of car in year one. To increase number of Service Centre in future.2.Customer value :
Customer will choose either modern design or performance of the car.
Modern design performance
Aerodynamic design the value torque of the internal-combustion
engine
Interior design horsepower
Exterior design and accessories Air intakes
Color design Exhaust system
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3.Benefit to the customer : Good after sale service Duration of car warranty Many and nearby Service Centre so it easy to send car for service Low spare part cost
Market Size and ContributionAim:
i. To target 20% of car dealer market shares in Klang Valley.
ii. To control 60% of Perodua service centre in Klang Valley.
Competitor AnalysisThere are many competitors in this industry.List of competitor such as Proton, Kia, Naza and others.Advertising is one of the most common ways to promote the car.The company will organize campaigns, agents and road shows.Other important marketing strategies to compete with other car
dealers are:
i. Quality controlii. Gift
iii. Extended service and warranty of the car
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Financial Issues Planning to get a loan from the banks and also join ventures with
any investors that want to join our company.
Get loan from Bank Negara or other bank.
Entrepreneur FitQuestions Answers
Do you and the team have the knowledge and skills required
for this business?
Yes
Do you have any experience in this industry? No
Are you interested in this business? Yes
Depending on the nature of the business, do you have the
required network in developing the business?
No
Do you take risks or a gamble or risk averse? Yes
Do you have a good reputation in the market with respect to
integrity, honesty, ethics?
Yes
Does your entrepreneurial team shares your passion and
consists of competent professionals?
Yes
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The Marketing Plan
The Marketa) Description of target customer profile by using variables such as
gender, age, income, lifestyle and potential market.
Variable Description
Gender Suitable for either male or female
Age Must be between 25 and above
Income Middle range income approximately above RM3K per
month.
Lifestyle A car is suitable for single individual or for a small family
Potential
market
For domestic used of for export
b) > Estimation for the potential market for each target customer
and the market growth in %.
> The annual market growth for the targeted customer is 4%.
YEAR 2012 YEAR 2013 ( Year 1 X Est.market growth)
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Num of total
potential sales
in units
1 year= 189K units
1 unit=RM 56,300.00
189K units=
RM 1.06 billion
1 year = 196K units
1 unit = RM 56,300.00
196K units = RM 1.1 billion
References
http://paultan.org/2013/01/15/perodua-sells-a-record-189000-
vehicles-in-2012-retains-market-leading-position-with-30-2-share
Market Share and Sales ForecastYear 2012 Year 2013
Estimated market
share %
0.2% 0.5%
0
50
100
150
200
250
0%
5%
10%
15%
20%
25%
30%
35%
2005 2006 2007 2008 2009 2010 2011 2012 2013
UnitsSo
ld
MarketSh
are
Year
Registration & Market Share %
Units Sold Market Share
http://paultan.org/2013/01/15/perodua-sells-a-record-189000-vehicles-in-2012-retains-market-leading-position-with-30-2-sharehttp://paultan.org/2013/01/15/perodua-sells-a-record-189000-vehicles-in-2012-retains-market-leading-position-with-30-2-sharehttp://paultan.org/2013/01/15/perodua-sells-a-record-189000-vehicles-in-2012-retains-market-leading-position-with-30-2-sharehttp://paultan.org/2013/01/15/perodua-sells-a-record-189000-vehicles-in-2012-retains-market-leading-position-with-30-2-sharehttp://paultan.org/2013/01/15/perodua-sells-a-record-189000-vehicles-in-2012-retains-market-leading-position-with-30-2-share7/29/2019 Business Opportunity in Automobile Industrty
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Estimated market
share in total annual
sales (RM or Units)
392 units =
RM22.1million
980 units =
RM 55.2 million
Selling Per MonthMonth Year 1 0.5% increase Year
2
Jan 36 18 54
Feb 30 15 45
March 38 19 57
April 30 15 45
Mei 20 10 30
June 28 14 42
July 30 15 45
August 26 13 39
Sept 32 16 48Oct 36 18 54
Nov 42 21 63
Dec 44 22 66
TOTAL 392 UNIT 588 UNIT
Profit Per MonthMonth Year 1 0.5% increase Year 2
Jan 2 MILLION 1 MILLION 3 MILLION
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Feb 1.6 MILLION 800 K 2.4 MILLION
March 2.1 MILLION 1.05 MILLION 3.15 MILLION
April 1.6 MILLION 800 K 2.4 MILLION
May 1.1 MILLION 550 K 1.650 MILLION
June 1.5 MILLION 750 K 2.25 MILLION
July 1.6 MILLION 800 K 2.4 MILLION
August 1.4 MILLION 700 K 2.1 MILLION
Sept 1.8 MILLION 900 K 2.7 MILLION
Oct 2 MILLION 1 MILLION 3 MILLION
Nov 2.3 MILLION 1.15 MILLION 3.45 MILLION
Dec 2.4 MILLION 1.2 MILLION 3.6 MILLION
TOTAL 22.1 MILLION 33.1 MILLION
The Marketing StrategyProduct
The good market strategy will affect the successful of businessalong with effort and better service that is demand by our
customer.
Quality High quality
Warranty Our company provides 2 years warranty
for every single car depend on problem.
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Branding Our product will be named as Perodua.
Design features We are targeting to sell sporty and MPV
type of car.
Distribution
The product is selling directly to customer by our shop or throughour emailperoduasellcar@yahoo.com. For further information,
customer can contact direct to our office.
Location
Our business is located at Klang valley because of market fact.Promotion
We also do some promotion to attract customer through roadshow and advertisement in newspaper.
Customer service
We provide show room at:Perodua Show Room
No 25 Jln. Biduk 3/2, Seksyen 19,
40000, Shah Alam, Selangor.
We provide:
Sells car Service car
mailto:peroduasellcar@yahoo.commailto:peroduasellcar@yahoo.commailto:peroduasellcar@yahoo.commailto:peroduasellcar@yahoo.com7/29/2019 Business Opportunity in Automobile Industrty
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The Operation Plan
Benefit To The CustomerBenefits Can be provided by the operations
function?
Quality Yes
Spare part Yes
Customer service Yes
Delivery within 3 weeks yes
Cost of production Yes
3 years car warranty Yes
Process Planning
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i) Things to sale a car: Certification to sell a car Showroom Transports LorryCrane Flyers Advertisement magazine roadshow newspaper
Receive order
from customerOrder how many cars
at factory
All cars are delivered
to the showroomProvide a document
to the customer
Cars are being
register at JPJCustomer receive car
in one month
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ii) Bill of material (BOM):cost to sell a car:
Material RM
Showroom 2,000.00 per month (R)
Transports 1,500.00 per use(R)
Flyers 500.00
Advertisement 5,000.00
Total cost = RM 33,000.00 + RM 9,000.00
Target selling = RM58,800.00 per car
Sales forecast next 2 years.month 2013 2014 2015 2016
Jan 36 54 78 94
Feb 30 45 65 75
Mac 38 57 84 90
April 30 45 89 93
Mei 20 30 93 95
June 28 42 85 89
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July 30 45 88 93
Aug 26 39 95 97
Sept 32 48 65 70
Oct 36 54 80 88
Nov 42 63 90 96
Dec 44 66 87 90
TOTAL 392 UNIT 588 UNIT 999 UNITS 1070 UNITS
0.2% 0.5% 1.0% 1.5%
LocationWe choose to locate our showroom at Subang Jaya. Otherwise,
Shah Alam is the most strategic place to start up our business.
The layout planShowroom
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Man Power PlanningPosition Numbers Category
Salesman 5 Direct
Manager 1 Indirect
Driver 4 Direct
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Remuneration schedule for operationPosition No Monthly
salary per
person
Total
monthly
salary
EPF
13%
SOCS
O 2%
Total
monthly
amount
Bonus 1
month
Total
annu
al
mont
h
Salesman 5 Rm2000 Rm1000
0
Rm260 Rm40 Rm1150
0
Rm2000 Rm14
8000
Manager 1 Rm3000 Rm3000 Rm390 Rm60 Rm3450 Rm3000 Rm44
400
Driver 4 Rm1000 Rm4000 Rm130 Rm20 Rm4600 Rm1000 Rm55
204
Facilities, Machine and Equipment PlanningName of
fixed asset
No Cost per unit Total costs Useful
life
Depreciation or renta
per month
Transport 2 RM 1500 RM 3000 - RM 1500 (R) (per use)
Showroom 1 RM 100 k RM 100 k 5 years RM 1666 (D) (5 years)
TOTAL RM 103 k
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Operational Budget for OperationJan Feb Mac Apr May Jun
Salaries
(epf ,
socso)
RM 9200 RM 9200 RM 9200 RM 9200 RM 9200 RM
9200
Water and
electricity
RM 2000 RM 2000 RM 2000 RM 2000 RM 2000 RM
2000
Insurance RM 1000 RM 1000 RM 1000 RM 1000 RM 1000 RM
1000
TOTAL RM12200 RM12200 RM12200 RM12200 RM12200 RM1
200
July Aug Sept Oct Nov Dec
Salaries
(epf ,
socso)
RM 9200 RM 9200 RM 9200 RM 9200 RM 9200 RM1520
Water and
electricity
RM 2000 RM 2000 RM 2000 RM 2000 RM 2000 RM 2000
Insurance RM 1000 RM 1000 RM 1000 RM 1000 RM 1000 RM 1000
TOTAL RM12200 RM12200 RM12200 RM12200 RM12200 RM1820
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The Admin Plan
The organizational structure
Generalmanager x 1
Marketingmanager x 1
Salesman x 5
Driver x 4
Admin &
Financemanager x 1
Accountsclerks x 1
HR Officer x 1
IT officer x 1
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Position Numbers Category
General manager 1 Indirect
Marketing manager 1 Indirect
Salesman 5 Direct
Driver 4 Direct
Admin & Finance manager 1 Indirect
Accounts clerks 1 Direct
HR Officer 1 Indirect
IT officer 1 Indirect
Remuneration schedule for adminPosition No Monthly
salary
per
person
Total
monthly
salary
EPF
13%
SOCSO
2%
Total
monthly
amount
Bonus 1
month
Total
annual
month
Admin &
Finance
manager
1 Rm3000 Rm3000 Rm390 Rm60 Rm3450 Rm3000 Rm444
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Accounts
clerks
1 Rm2000 Rm2000 Rm260 Rm40 Rm2300 Rm2000 Rm296
HR
Officer
1 Rm2000 Rm2000 Rm260 Rm40 Rm2300 Rm2000 Rm296
IT Officer 1 Rm2000 Rm2000 Rm260 Rm40 Rm2300 Rm2000 Rm296
Facilities, Machine and Equipment PlanningName of fixed
asset
No Cost per unit Total costs Useful
life
Depreciation or
rental per month
Computer 4 RM3000 RM12000 5 YEARS -
Fax machine 2 RM2000 RM4000 3 YEARS -
Planner and
organizer
1 RM500 RM500 8 YEARS -
Bulletin board 2 RM100 RM200 2 YEARS -
TOTAL RM 16700
Monthly Operational Budget for administrationJan Feb Mac Apr May Jun
Salaries
(epf ,
RM RM RM RM RM RM 10350
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July Aug Sept Oct Nov Dec
Salaries
(epf ,
socso)
RM
10350
RM
10350
RM
10350
RM
10350
RM
10350
RM 19350
Water
and
electricity
RM 1000 RM 1000 RM
1000
RM
1000
RM 1000 RM 1000
Others RM 500 RM 500 RM 500 RM 500 RM 500 RM 500
TOTAL RM
11850
RM
11850
RM
11850
RM
11850
RM
11850
RM 20850
Total for 1 years operational budget = RM 11850x 11
= RM 130350+ RM 20850
= RM 151,200.00
socso) 10350 10350 10350 10350 10350
Water
and
electricity
RM 1000 RM 1000 RM
1000
RM
1000
RM 1000 RM 1000
Others RM 500 RM 500 RM 500 RM 500 RM 500 RM 500
TOTAL RM
11850
RM
11850
RM
11850
RM
11850
RM
11850
RM 11850
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The Financial Plan