RECOMMENDED BY CO-FOUNDER

MILAN VUKASStartup Mentor

Agenda

STEP 1

Introduction

What is a business model?

Enterprise innovation process.

STEP 2

Business Model Canvas Workshop

9 building blocks to a business model.

STEP 3

What’s next?

Maximizing enterprise innovation on a daily basis.

Adobe's Story: Building innovators, not innovations.

Introduction

Strategy Channels Profit Pricing Product

What is a Business Plan?THERE IS NO CLEAR DEFINITION

ONE TERM, DIFFERENT DEFINITIONS

Business Plan:DESCRIBES THE RATIONALE OF HOW AN

ORGANIZATION CREATES, DELIVERS, AND CAPTURES VALUE

Words are NOT enough

Business Model Canvas

The Business Model Canvas is a strategic

management and lean startup tool. It is a visual

chart composed of nine essential building blocks

that describe how a business creates, delivers

and captures value. The Business Model Canvas

is used to design, test, and build new business

models or to document, discuss, and manage

existing ones.

strategyzer.com/canvas

In brief: Business Model Canvas

CUSTOMER SEGMENTS

Different groups of people or organisations

an enterprise aims to reach and serve.

There are different types of Customer Segments:

• Mass Market

• Niche market

• Segmented

• Diversified

• Multi-sided platforms

VALUE PROPOSITIONS

Bundle of products and services that

create value for a specific Customer

Segment.

Elements which contribute to

customer value creation:

• Newness

• Performance

• Customization

Product-Market Fit

CHANNELS

How a company communicates with

and reaches its Customer Segments

to deliver a Value Proposition.

Channel Types:

• Direct: Sales force, Web sales

• Indirect: Partner stores or wholesaler

CUSTOMER RELATIONSHIPS

Type of relationships a company

establishes with specific Customer

Segments.

Categories of Customer Relationships:

• Personal assistance

• Dedicated personal assistance

• Self-service

• Automated services

REVENUE STREAMS

Represents the cash a company generates

from each Customer Segment.

Several ways to generate Revenue:

• Usage fee

• Subscription fees

• Lending / Renting / Leasing

• Licensing

KEY RESOURCES

Most important assets required to make

a business model work.

Key Resources can be categorized as follows:

• Physical

• Intellectual

• Human

• Financial

KEY ACTIVITIES

Most important things a company must do

to make its business model work.

Key Activities can be categorized as follows:

• Production

• Problem solving

• Platform / network

KEY PARTNERSHIPS

Network of suppliers and partners that

make the business model work.

Three motivations for creating partnerships:

• Optimization and economy of scale

• Reduction of risk and uncertainty

• Acquisition of particular resources

COST STRUCTURE

All costs incurred to operate

a business model.

Distinguish between:

• Cost-driven

• Value-driven

Two #funfacts (you need to know)

#funfact #1

LEFT BRAIN

LogicRIGHT BRAIN

Emotion

#funfact #1

LEFT SIDE

EfficiencyRIGHT SIDE

Value

#funfact #2

The Business Model will NOT find you

#funfact #2

YOU have to find the right

Business Model

Municipalities

Making lemonade

Marketing Selling

Ingredients Sales people Booth

Salaries / Commission Flyers Equipment

Lemonade sales Tips

Cold tasty lemonade on-the-go

Personal

Booth sale kellyslemonade .com

Park visitors

Payment Providers

Distribution Partner

Telco Partners

Software Development

Software Developers

Software

Software Development Complaint Management

Free Hardware Sales Skype Out (Prepaid / Subscription)

Free internet & video calling

Mass Customized

skype.com

Headset Partnerships

Web Users Globally

People who want to call phones

Do it yourself!

Use the canvas to describe, design, challenge,

and pivot your business model for any idea you

might have on your mind at the moment.

It works in conjunction with other strategic

management and execution tools and processes.

What’s your business model?

What’s next?

2) Adobe’s Story: Building innovators, not innovations

1) Maximizing enterprise innovation on a daily basis

14 Ways to Apply the Canvas

Kickbox is a new innovation process that Adobe

developed for it’s own use and then open-

sourced so everyone can use it.

It’s designed to increase innovator effectiveness,

accelerate innovation velocity, and measurably

improve innovation outcomes. It can also

optimize innovation investments by reducing

costs compared to traditional approaches.

kickbox.adobe.com

Enterprise innovation at scale: Adobe Kickbox

“You cannot business-model your way out of a shitty product”

Tim O’Neil (CEO, O’Reily Media)

Thank you!

MILAN VUKASStartup Mentor

@m_vukas hello@milanvukas.com www.milanvukas.com