Business Library Resources

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Business Library Resources. HB 475 – Bonnie Knutson January 24, 2013 By Breezy Silver. Using the Business Library. The Business Library has several resources for you including: Databases and books Remote access to databases Research Guides and help guides for the databases 24/7 Help Line - PowerPoint PPT Presentation

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Business Library Resources

HB 475 – Bonnie Knutson

January 24, 2013By Breezy Silver

The Business Library has several resources for you including: Databases and books Remote access to databases Research Guides and help guides for the

databases 24/7 Help Line Group Study Rooms E-Token Printing

Using the Business Library

http://libguides.lib.msu.edu/hb475

It also can be found linked on the Business Library web site.

Your Course Guide

These resources will help answer the questions: What is going on the industry? What are new trends? What are the major companies in

the industry?

Industry Analysis

Mintel Oxygen Reports IBISWorld Global Market Information

Database (Passport GMID) MarketLine Advantage BizMiner Plunkett Research Online

Industry Analysis

Industry overview and trends Consumer spending and buying patterns Demographic profiles Marketing and Attitudes Create account with MSU email address Connect to Mintel Oxygen Reports Examples:

Fast Casual Restaurants – US – October 2012 Attitudes Towards Independent Restaurants – US – July 2011 Trends in Snacking and Value Menus in Foodservice – US – June

2012 Baby Boomers’ Leisure Trends – US – January 2013 Snacking Preferences of the Black Consumer – US – September

2012

Mintel Oxygen Reports

Similar to Mintel but less consumer

information Covers other areas Look at both to give a good overview of the

industry Connect to IBISWorld Examples:

Movie Theaters in the US Fast Food Restaurants in the US Look at Main Activities

IBISWorld

Includes industry and company information. Trends in consumer attitudes and spending

habits Great source for statistics! Connect to

Global Market Information Database (Passport GMID)

Examples: Movie Theatres in the US Consumer Foodservice in the US Consumer Lifestyles in the US

Global Market Information Database

(Passport GMID)

Find information about your

company. Find other companies (restaurants)

so you can see what they are doing.

What are other companies in the area?

Company Analysis

MarketLine Advantage ReferenceUSA Mergent Online LexisNexis Academic PrivCo

Company Analysis

Industry and company information Includes SWOT analyses Connect to MarketLine Advantage

MarketLine Advantage

Good for smaller local companies Information is limited Find Competitors Radius Search – nearby

businesses/competitors Connect to ReferenceUSA

ReferenceUSA

These resources will help answer the questions: Who are the target market? What are the consumer

demographics, psychographic, and behavioral factors?

Consumer Analysis

Mintel Oxygen Reports Simply Map eMarketer Statista SRDS New Strategist Titles ProQuest Entrepreneurship Many other resources including MSU

Demographics

Consumer Analysis

Great for local information! Provides information on what people are doing -

Consumer spending, buying patterns, and activities Nice graphics. Help Guide Available 5 Users at a time Create account using MSU email address Connect to Simply Map Examples: Percentage who agree a lot that I AM A

REGULAR MOVIE THEATER GOER, where and when people eat

SimplyMap

Online marketing statistics Articles and reports Consumers, media usage, mobile, social

media, and more Connect to eMarketer

eMarketer

Statistics on over 80,000 topics including

marketing and hospitality Connect to Statista

Statista

Has local information Includes hobbies and activities Also has advertising information like radio

stations and newspapers in the area. Use in Internet Explorer Connect to SRDS

SRDS

These resources will help you find

articles in magazines, journals, and newspapers about companies and industries.

Use various keywords (ex. theater try cinema)

News & Articles

National Association of Theatre Owners Michigan Restaurant Association National Restaurant Association Greater Lansing Michigan Convention & Visitors

Bureau Lansing Regional Chamber of Commerce  Associations Unlimited What are competitors doing – not theaters

necessarily but restaurants?

Local and Other Resources

Find additional books in the catalog.

Books

Citing Business Databases in APA S

tyle

Citing Your Sources

Contact me for research assistance.

Breezy Silver – 432-4181 or silverbr@msu.edu

(when sending email include course number in subject heading)

For Database Access Problems Contact Distance Learning Services -

http://www.lib.msu.edu/howto/onlineoffcampus.jsp or 1-800-500-1554.

Need more help?