Post on 04-Apr-2018
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Ehsan Abid 11-4677 Ahmad Hasnain 11-4052
Hanana Shazad 11-4424
Aroosa Safdar 11-4304
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1 Restaurant Business
2 Indian Food Restaurant
3 Perception of Indian food
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85%
15%
Would you try any Indian
food varieties if available
when dining out?
Yes No7%
93%
Do you think there is any
relation of religion with
Indian dishes in restaurants?
Yes No
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Faisal Town Lahore
Permission for business
90000 Annually
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2
Million
Aroosa
5 Lac
Hanana
5 Lac
Ahmad
5 Lac
Ehsan
5 Lac
Bank Loan
1 Million 3 Million
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Admin &
Operational areas
Managment
Sales &Marketing
Finance
Ehsan Abid
Ahmad Hasnain
Hanana Shazad
Aroosa Safdar
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Kitchen Staff
Chef 1
helper1
helper2
Chef 2
helper1
helper2
Serving
Staff
Waiters SweepersSecurityguards
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Dosa
Palak Paneer
Mughlai Chicken
Idli Dosa
Rajma
Poha
Pav bhaji
Bhel puri
Mumbai BiryaniButter Chicken
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Upper lower class
Middle class Visitors
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4Ps
Unique food
Quality Food
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Prices:
Sarhad Paar Special: Rs.400 to 700
Chawal:Rs.250 to 350Chicken:Rs.300 to 700
Vegetarian Delights:Rs.300 to 400
Chat pata:Rs.70 to 200
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Faisal town
Dine inTake away
Home delivery
Above the line
Below the line
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Strengths
Attraction for visitors
Pricing
Weakness
Brand development
Opportunity
No direct competitor
Threat
Resistance from religious parties Law and order situation
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Expenses
Finance Cost Marketing Utility billsApproval
charges & RentWages Material
TOTAL
REVENUE
Sarhad Paar
specialChat Pata
Vegetarian
delightsCold Drinks Chawal (Rice)
Chicken
Dishes
Net Income
Net income will gradually increase with time
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13.64
14.90215.22
14.04
15.44415.865
0.4 0.542 0.645
0
2
4
6
8
10
12
14
16
18
2013 2014 2015
Costs (000) Revenue (000) GP (000)
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400000
542000
645200
2013 2014 2015
Gross Profit
Gross Profit
2013
2014
2015
13.33%
18.07%
21.50%
Returnt On Investment
Returnt On Investment
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Sarhad Paar
Balance Sheet as at 1 January 2013Non-current Assets
Furniture 150000
Fixture & fittings 500000
Kitchen Utensils 350000
Generator 550000
Current Assets
Cash 50000
Bank 1400000 1450000
Total Assets 3000000
Current Liabilities
Bank Loan 1000000
CapitalCapital Investment 2000000
Total Capital 3000000
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Sarhad Paar
Income Statement for the year ending 31 December 2013
Sales 14040000
Less (Direct Cost)
Food Cost 10800000
(10800000)Gross Profit
3240000
Less Expense
Wages 1200000
Utility Bills 720000
Marketing & Advertisement 50000Finance Cost 180000
Rent of building 600000
Business approval charges 90000
(2840000)
Net profit
400000
Return on Investment = 400000/3000000*100
= 13.33%
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Sarhad Paar
Income Statement for the year ending 31 December 2015
Sales 15865200
Less (Direct Cost)Food Cost 11880000 (11880000)
Gross Profit 3985200
Less Expense
Wages 1500000
Utility Bills 900000
Marketing & Advertisement 70000
Finance Cost 180000
Rent of building 600000
Business approval charges 90000 (3340000)
Net profit 645200
Return on Investment = 645200/3000000*100
= 21.5%
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