$38,000,000

Curious

Personal

Open-minded

Friendly

InformalConcise

Collaborative

Welcoming

Authentic

Kind

Caring

Useful

Getting started

Listen firstUse WordPressOwn domain nameCommit

What’s wrong with Avis?

No sat navComplicated contractsPoor loyalty schemeCan’t find pick-up points

Exercise!

You’ve found a very vocal criticism of your company on a blog.

Write the first and last sentence of your comment. (Don’t worry about the middle bit.)

Exercise!

Come up with 2 or 3 concerns or barriers to blogging.

See if you can come up with ideas for getting around them.

• Listen first• Conversation, not publishing• Be a useful conversationalist• Build relationships - one at a

time

Thank you.

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