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Peter H. ReiserPrincipal Architect, Oracle Global Industries Business Unit

Business Benefits of Enterprise Communities

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The Enterprise Communities dilemma

Users View I am too busy to sharing my content My time is better spent generating

revenue (My knowledge is power)

What is in it for me (WIIFM)?

Business View What is the business case ? How do measure success ? How to integrate communities

into our existing business processes ?

What is the RoI?

Communities are a “good thing” BUT...

What if we can prove to the business the

RoI of Communities(aka Social Enterprise)

AND

have answers for the users on

WIIFM?

How ?

Objectives

Seamless integrate communties into all core business processes

Establish a standardized Community Framework to support virtual teams and communities

Measure the impact of communties along the business processes

Establish a social value system to evaluate the value of people, content and communties

Core Business Processes

ProductCreation

Opportunity Mngt.

BID Mngt.

Delivery ProductCreation

Opportunity Mngt.

BID Mngt.

Delivery Support

Business Processes and Applications

ProductCreation

Opportunity Mngt.

BID Mngt.

Delivery ProductCreation

Opportunity Mngt.

BID Mngt.

Delivery Support

Enterprise Community Platform

ProductCreation

Opportunity Mngt.

BID Mngt.

Delivery ProductCreation

Opportunity Mngt.

BID Mngt.

Delivery Support

Enterprise Community and Collaboration Framework

Business/Communities Metrics

ProductCreation

Opportunity Mngt.

BID Mngt.

Delivery ProductCreation

Opportunity Mngt.

BID Mngt.

Delivery Support

Enterprise Community and Collaboration Framework

Use case example: Sun Microsystems

Re-Use of Content in Opportunity Management

and Project Delivery

Re-Use of Documents

Project 1 Project 2

Project 3

Re-Use

Enterprise Community and Collaboration Framework (AIM KMS & SunSpace)

Re-Use compared to Win Rate and Margin

ProductCreation

Opportunity Mngt.

BID Mngt.

Delivery ProductCreation

Opportunity Mngt.

BID Mngt.

Delivery Support

Enterprise Community and Collaboration Framework (AIM KMS & SunSpace)

Win Rate Forecast

CustomerForecast

Margin

RoI on Communities (Sun Microsystems)

Up to 14 % better win rate Up to 20% higher project margin

Social & Business Value per Document

Social Values

Downloads

Ratings

Re-Use

Business Values

Wins

Revenue

Hours saved

Social Value / WIIFM

• Social reputation

• Who can I trust?

• What is my value?

• What is in it for me?

Community Equity

CONTRIBUTION EQUITY

AttachmentsWiki

BlogsIP

SKILLS EQUITY

EnterpriseUser

Skills RatingTraining

PARTICIPATIONEQUITY

RateComment

Re-useTags

ROLE EQUITY

BusinessProjectsFormalInformal

Personal Equity

CQ+PQ+SQ+RQ

How it works

Personal EquityPersonal Equity Activities Activities Me Me

ContributioncreatemodifyTag

ParticipationviewratecommentRe-use

People People

User Benefit

Social Ranking

Recognition (Incentive)

Expertize and skills discovery

Conclusion

Benefits of Communities can be measured

Community Metrics needs to be closely aligned with Business Metrics

“Think Big, Start Small,

Move Faster”

Oracle Enterprise 2.0 approach

Oracle WebCenter

Oracle Fusion Applications

Oracle WebCenter Suite – User Experience Platform

Oracle UCM Suite

Embedding E2.0 capability into all our Applications

Thanks !

• peter.reiser@oracle.com• http://blogs.sun.com/peterreiser• http://twitter.com/peterreiser