Post on 25-Dec-2015
Busines
s 8
Marke
ting: A
dverti
sing
Who Am I
Mr. Vatougios
Mr. Vatougios
What I Expect
Respect. For all people, students & teachers.
Be on time, get a late slip from the office.
Not to go to the bathroom every 5 min. 20-20 Rule. The first 20 & last 20 of class you can’t go.
For NotesYou can find my notes at UBC Blogs under my name: Mr Vatougios
https://blogs.ubc.ca/mrvatougios/
I don’t want you to copy down my notes in class, but I do want you to learn how to add to your thoughts to my notes.
Add your notes to the bottom box on the ppt screen
Continue on with All the Right Type (ART) for 5 minutes today
Keyboarding Activity
Busines
s 8
Marke
ting: A
dverti
sing
Introduction to Concepts
Business Areas
Entrepreneurship Economics
FinanceBusiness Communication
KeyboardingMarketing
and
Advertising
Definition
Market
Market is a place where people meet. Where retailers sell and consumers buy.
Definition
Marketing How to bring a
product or service to market
Everything from the creation of a product to its delivery to a customer
Advertising
How you plan to tell the (market) world a message. Who you are and what you’ve got to offer
The 6 Keys to Advertising
MessageAudienceMediaDifferentiateFrequencyLong-Term
• Establishing the exact message you are trying to put forward
• Advertising needs to be planned and it needs to be simple
Message
• Being clear about your target market (customers)
• Different people do different things at different times
Audience
• Choosing the right way to tell your message• Some things are better when heard not
seen; big not small, colorful not black&whiteMedia
•Making your advertisement stand out from millions of others•People see over 3000 ads everyday
Differentiate
•Ensuring people see your advertising often•It takes a person multiple viewings before they remember and are willing to invest
Frequency
•Giving your advertising time to work•People don’t need things everyday, but when they are ready you want them to remember you
Long-Term
Modern Advertising
Focus on Some of the Different Types (media) of Advertising:
1.Radio and Broadcasting2.Flyers, Billboards, Pamphlets and Brochures3.Newspapers and Magazines4.Television and Commercials5.Social Media and the Internet
Carousel Activity
5 stations with markers & poster paper. Each station has 1 Theme
Write down your thoughts and share ideas on the themes as they apply to business, marketing and advertising (5 major themes):
1.Radio and Broadcasting2.Flyers, Billboards, Pamphlets and Brochures3.Newspapers and Magazines4.Television and Commercials5.Social Media and the Internet
Scavenger HuntYou guys are now the teachers.
You will go back to your
computers and research your topic.
You will try to find out something
new, different or interesting
about your topic and then share
your ideas with the class
Try to find at least 3 things to share
Class Discussion
Time to report out and tell us what you learned
Exit Slip1. Write about something
new that you did not know about before today.
2. Summarize something that we talked about in class that you feel quite comfortable about.
3. What are your strengths and weaknesses (school and business).
Class Notes
You can find my notes at UBC Blogs under my name: Mr Vatougios
https://blogs.ubc.ca/mrvatougios/