Post on 12-Apr-2017
Double Accessory Sales By Adding A Second Display Case
Currently…We only have one display case for the men’s accessoriesWomen’s accessories do not have a place to be displayed professionally. Women’s accessories lay cluttered in jars at the checkout counter.
-Limits counterpace for customers.Women’s accessories are displayed on mannequins throughout the store.
-Makes it difficult for customers to find
Current Display Case: Male’s Accessories
Cluttered Jars• Women’s
Accessories Only• Tangled Together• Inconvenient• Unorganized• 24 Accessories in
One Jar
Accessories On Mannequins…
• Not in one place• Harder to find• Customers
confusion
A Second Display Case Would…
Organize the women’s side of the store-Clear up counterpace for customers at
checkoutMake it easier to locate women’s accessories
-Employees could point the display out tocustomers
Double the space to stock accessories-Two display cases vs. one
A Second Display Case Would…
Designate actual area to stock women’s accessories
-Increase inventory of women's accessories by more than double
Enable employees to double women’s accessories sales
-Increase profitsBring more customers back to Prestige
Option 1
Four foot display is $388 (most expensive)Extra $40 to upgrade to six foot 4 ft. (48” W x 20” D x 38” H)
Option 2
Cheapest at $169 Can be upgraded to five, and six foot.Options for: Locks, Lights, or Mirrored Doors4 ft. (48” W x 18” D x 38” h)
Option 3
Priced at $298Has 360 degree, wrap-around viewCenter store display placement4 ft. (48” W x 18.3” D x 38” H)
Benefits From Investment…
Pay’s For Itself
Most expensive option is $388From October 1st to the 17th, profit from accessory sales reached $387 – less than three weeks time and it recuperate itself with just one display case. With two display cases, this costs will take less than a week and a half.
Benefits From Investment…
Double Accessory Sales
Last years Accessory Sales: 1,200 items sold and $20,000 of revenueSecond display case would increase accessory sales by double.Annual Accessory Sales would double to 2,400 items sold and $40,000 of revenue
One Display Verses Two
One Display Case Two Display Cases0
5000
10000
15000
20000
25000
30000
35000
40000
1200 2400
20000
40000Yearly Accessory Sales
Items SoldRevenue Generated
Sources for OptionsOption 1:
"ITEM#SC4W-W RETAIL GLASS DISPLAY CASE FULL VISION WHITE SHOWCASE WILL SHIP." EBay. AllansFixtures, n.d. Web. 19 Oct. 2014. http://www.ebay.com/itm/ITEM-SC4W-W-RETAIL-GLASS-DISPLAY-CASE-FULL-VISION-WHITE-SHOWCASE-WILL-SHIP-/121449642727?pt=LH_DefaultDomain_0&hash=item1c46f67ae7.
Option 2:
"Jewelry Display Case Sale, Glass Display Cases - Full Vision Classic C Series Showcase." Discount Showcases. Discount Showcases, n.d. Web. 19 Oct. 2014. http://www.discountshowcases.com/Full-Vision-Classic-C-Series-Glass-Showcase-p/c-series_full.htm.
Option 3
"Retail Counter W/ Frameless Tempered Glass Design, 2 Fixed Shelves & Black Base." 4' Glass Counter. Dsplays2Go, n.d. Web. 19 Oct. 2014. <http://www.displays2go.com/P-14383/4-Glass-Counter-with-Black-Melamine-Base?st=Category&sid=26889&position=153>.