Business  DNA  Template  Comprehensively  Visualize,  Organize,  and  Understand  the  DNA  of  a  Business  Model  

GLOBAL  ENVIRONMENT  

Business  DNA  Model  

P.E.S.T.L.I.E.D.  Trends  

Design   Needs  

Aspira@ons  

D N

A

INDUSTRY  (Ecosystem)  

(Suppliers)   (Customers)