B u r g e r v i l l eDoug AndersonMelissa Grelli

Nikki MackScott Wall

::: O v e r v i e w :::

Introduction

Market Expansion

Events & the Nomad

Sustainability

Social Media Plan

::: I n t r o d u c t i o n :::

::: M a r k e t E x p a n s i o n :::

Community is aligned with the company’s business values and sustainability efforts

Communities have embraced local food sources

The impact on the company’s supply chain and its ability to establish new relationships in local markets

Criteria

::: M a r k e t E x p a n s i o n :::

Salem, Oregon

Hood River, Oregon

New neighborhoods in Portland

Supply Chain

Corvallis, OR

4 million people in metro area

One of the top green cities in America

Young, culturally rich population

2nd largest city in Oregon

University town with a young, socially conscious community

Consistently among the greenest cities in America

University town with a young, socially conscious community

::: M a r k e t E x p a n s i o n :::

Eugene, ORSeattle, WA

Community Fit

::: M a r k e t E x p a n s i o n :::Integration of the Nomad

**Use Albany, OR and Centralia, WA restaurants as docking ports for the Nomad**

Provides access to exciting and potentially new markets

Ability to assess and analyze factors (i.e. foot & car traffic, space issues, etc.)

Nomad may be used for extended periods of time in communities surrounding the ports

Ability to integrate social media and grassroots marketing to establish “recurring locations” in these cities

Establish temporary presence with the Nomad in Seattle, Eugene, and Corvallis

::: N o m a d E v e n t s :::

UO Sporting Events

Oregon Bike Racing Association

::: N o m a d E v e n t s :::OBF

::: N o m a d E v e n t s :::UO Sporting Events

::: N o m a d E v e n t s :::OBRA

NomadCarbonFootprint

::: S u s t a i n a b i l i t y :::

Inputs: Water, food, gas, propane, electricity

Uses: Cooking, cleaning, traveling

Outputs: Gray water, CO2 emissions, waste

::: S u s t a i n a b i l i t y :::

1.Quantify actual inputs

2. Look and be sustainable

3. Keep Nomad 1 around town

4. Communicate benefits to customers

::: S o c i a l M e d i a :::

Test new menus & campaigns

Align with social causes

Create vibrant eco-system

Provide meaningful metrics

Drive traffic to restaurants

Enable customer feedback

Objectives

::: S o c i a l M e d i a :::Applicability Map

8

4

72

31

6 5

9

11

10

12

Last Call

Organically Good

Nomad Wars

HighHigh

Low

High

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Business Application

::: S o c i a l M e d i a :::Campaign

‘Last Call’ Tweets: Unexpected portion sizes

Organically Good: Test ‘Food Alliance’ menu

Nomad Wars: Identify holes in market