Post on 15-Apr-2017
BUILDING UX MATURITY IN
A SMALL AGENCYBy Matt Tanner
Who is this guy?@mtanner613
AGENCY
“STUDIO”
“CREATIVE GROUP”
“FREELANCER”
“FREELANCER”
“FIRM” “TEAM”
“CREATIVE SERVICES”
UX Design
Visual Design
Interactive Design
More theoretical More tangible
UX Design
Visual Design
Interactive Design
More theoretical More tangible
REALIZATION NUMBER ONE
USER EXPERIENCE IS SLOWER TO BUILD
THAN CODE
REALIZATION NUMBER TWO
USER EXPERIENCE IS SOMETIMES AN ENTIRELY
NEW LANGUAGE
???
???
Individuals &
Interactions
Processes &
Tools
Individuals &
Interactions
Processes &
Tools
Users &
What They Actually Do
Responding to
Change
Following a
Plan
Responding to
Change
Following a
Plan
Admitting We Don’t
Know Everything
PROTOTYPE
DESIGN
DEVELOP
TEST
DEPLOY
REALIZATION NUMBER THREE
USER EXPERIENCE ACTUALLY REQUIRES
THE USER
“WITHOUT DATA, YOU’RE JUST ANOTHER PERSON
WITH AN OPINION”W. Edwards Deming
I expect ____________________.
I like ____________________.
What social networks would you expect to be able share to?
What have you liked in apps that do [some function]?
How do you typically approach doing [this action]?
What types of devices do you use to accomplish [this action]?
REALIZATION NUMBER FOUR
DATA SPEAKS LOUDER THAN
OPINIONS
When I do ____________________,
I expect ______________________,
because _____________________.
When you see ____________________,
what do you expect it to do,
and why?
RESEARCH PROTOTYPE
DESIGN VALIDATE DEVELOP
CODE TEST USER TEST
DEPLOY
REALIZATION NUMBER ONE
USER EXPERIENCE IS SLOWER TO BUILD
THAN CODE
REALIZATION NUMBER TWO
USER EXPERIENCE IS SOMETIMES AN ENTIRELY
NEW LANGUAGE
REALIZATION NUMBER THREE
USER EXPERIENCE ACTUALLY REQUIRES
THE USER
REALIZATION NUMBER FOUR
DATA SPEAKS LOUDER THAN
OPINIONS