ChiroConnectBuilding the pathways in your

communityWorking together to create pathways for

communication and connection in our communities

Tone Tellefsen Hughes and Jenny Hudson

What is the outcome you are hoping to get in your community?

Pillars of marketinghow many do you have in your business?

• Inside the business

• Outside

• website

• Social media

• News

• Talks

• Presentations

What are the most common reasons that we don’t go out in our communities?

1) Fear

2) Lack of clarity

3) Disorganisation

4) Lack of support

5) Litigation, be found out

6) Who you are, what you can offer, why you serve

7) Muddle through, poor time management, working IN the business..

8) Alone, lack of ideas, lack of sharing.

Perfection

Is overrated!

You will never make anything perfect

And it is better to DO something, and get it done, than procrastinate and wait for perfection

Brenee Brown

DO it NOW!

For more information about our workshops see www.chiromoves.com

How can you change your inertia

When the NEED to make a difference is so big you just HAVE TO DO IT! The fear of dong it

incorrectly…….

And it is bigger than…

Business referrers and affiliates

• How do you communicate with them?

• How often?

• What do you say, how do you talk to them?

• Do they like you, trust you, refer to you?

• Is it important?

Finding YOUR best way to communicate

• One to one

• Small group

• Seminar

• Workshop

• Blogs

• Video blog

• more

Who do you collaborate with in

your community?

Luck’s Yard’s children’s Charitybaby check’s helps children with special needs

Sponsoring and athlete or someone in your field. Being a mentor?

The tribe, torch bearers and

team

Don’t go alone, find your tribe.

Giving Opportunity to others

• Offer new GP registrars to observe you

• Offer young students to do work placement

• Help Schools with fund raising.

• Work with young talent with video and editing skills, website building

• Offer new graduates opportunities to get involved in the community

• Be a good example and leader for others

Encouraging students to take up

STEM subjects could be one

way.

Eneos Trust UK.

Its got nothing to do with chiropractic and it’s everything to do with BEING a chiropractor….

Public health education is chiropractic

Combining PR and education

Sometimes things happen that you never could dream of......

Teens4Teens CD, 11 young singers performed on the CD which took us a year to produce.

We raised over £6000

Nothing to do with Chiropractic?Everything to do with Chiropractic?

Jenny Hudson

“Daring Greatly”

Chiropractic

• Techniques/philosophies/paradigms/qualifications/, useful, necessary, valid BUT….

I needed to identify why I did my job, what was the underlying need.

Patients

Patient centered care

• Expectation

• Accessibility

• Environment

• Options/choices – decision making

• Fulfil their needs

• What’s missing from current providers?

• What did patients actually want?

The “Do It Properly” Clinic

• Patients wanted:– Communication– To be asked– To be able to give feedback without consequence– Ground floor– Parking– Welcome– To be able to bring their families with them– To feel valued– Respect– Inter professional communication without fear of

retribution

Village Chiropractic Clinic

Parenting Group

• “Never enough” – Parents

• Light/Dark

• Emotional Beacons

• PND

• Expectation

• Accessibility

• Support – Now nearly 500 members and growing daily, ask and fulfil requests

• Free

Parenting Group

Community

Daring Greatly

• Be the go-to person in your community

• Not just online, do it for real!

• What’s your niche/need? What’s available already? What’s needed, find out and respond!

• Curiosity?

• How do you find the inspiration to work when you’re not sure where your main talents/interests/ideas/thoughts/patients lie?

• Where does our work begin and end?

So where do I start?

• Before• During • After

• Examples: Tones teen summit and Waverley Borough Council structure….

• From idea to a mighty oak

Before

• Clarity of purpose

• Who do you want to serve?

• What do you want to achieve?

• Gather your tribe.

• Who do you need to connect with?

• Date, timings, structure, goodie bags, surveys.

• Pre-survey, can help to get interest. (Tone’s sleep survey ex.)

• Who will help with goodie bags?

During

• Organise team and helpers

• Scheduling essential-if you have to do with people,

• Have tent, flags, goodie bags, survey to fill in onsite

• Include supportive work, articles, brochures, (helpful)

• Vouchers, sign up, competitions etc.

• PHOTOS!!! If not of kids, of you.

• FUN, EDUCATE, SUPPORTIVE, HELP FUL, not selling.

After

• Analyse the event, day, what worked well, less well, what can be tweaked?

• Analyse results, do something with them

• DON’T LEAVE THEM in a drawer.

• Write blog, article editorials, film, audiboo

• Share it everywhere, and on website

• Build the evidence that you are committed, sticking your neck out for your purpose.

So, now to work,

• Five groups.

• Work on a target or goal

• Create the pathway,

• Before, during and after

• Present it to the group in one hour.

• This can then be replicated to many other areas.

Takeaways and commitments

• What have you learnt today?

• What will you do?

• How will you do it?

• By when?

Inspirational business reading

• Becoming a Category of One-Joe Calloway• Become a Key Person of Influence- Daniel Priestly• Delivering Happiness-Tony Sheih• Stephen Covey• Michael Berber, The E-myth series• Brenee Brown • Tribal leadership- Dave Logan• Simon Sinek, the power of Why.• Daniel Kahneman – Thinking, Fast and Slow• Elizabeth Gilbert – Big Magic• Allan Roper & B Burrell – Reaching Down The Rabbit Hole• Norman Doidge – The Brain that Changes Itself