Building Scalable Developer Content

Mano Marks

ManoGoogle 9 years

> Maps, Earth, Cloud, Custom Search

Docker 9 months

> Everything

Make Developers Successful

Why Scale• Reach Lots of developers• Help them succeed• Make them feel good about your

tools

Focus on their needs, not yours

Types of Content• Inform• Help• Inspire• Delight

InformDevelopers need to know!

HelpDevelopers need to know how!

InspireDevelopers need to know

how to put it together!

Delight

Developers need wow!

Everything Else is Marketing