Building Relationships, Strategies and Tips

Debbie GorskiWyoming Entrepreneur SBDC, MRC, PTACdebk@uwyo.edu

HOMEWORK REVIEW

TwitterRole: Engage with small businesses and others; share industry related info/opportunities specific to small businesses and resources.

Content Strategy: Post upcoming events (workshops, conferences, etc.- ours and other WY eco devo groups). Post opportunities & resources specifically and of interest for small businesses. Announce news about our staff and awards/success stories of small businesses, clients.  Tools: Tweetdeck (free app to manage Twitter activity), Twitpic, Hootsuite, Social Mention  Management: Post an average of 5-7 times daily. Check mentions, retweets, follows, direct messages and respond as needed-daily. Engage in tweets within our industr;y topics. Analyze data weekly, monthly, quarterly and yearly make adjustments as needed. Include WyEn website, Facebook urls to posts whenever applicable. Research and keep an eye out for apps and tools that would enhance activity. Review who is following and follow back-look for new follows.  Time: Daily for 30 minutes to an hour.

EDITORIAL CALENDER REVIEW

SOCIAL MEDIA IS SOCIAL!

Be active on social media Be active everyday- like, comment, post or

tweet, retweet, reply, etc. Update, change and refresh

Be a part of the conversation Start conversations, reply and engage

It is not all about you! Don’t sell! Sell! Sell! Or you will lose a lot of friends. Engage! Engage! Engage! It is called social for a

reason!

BUILDING RELATIONSHIPS

To make friends, be a friend-reach out to others.

Consumers buy from businesses/people they trust

Be human, be personable-let your personality show through.

Respond quickly. Highlight customers, link to or mention

other businesses/organizations.

STRATEGIES AND TIPS

Branding-Try to keep the same name across all social media channels, same logo

Utilize a social media management dashboard (such as Hootsuite, Sproutsocial, Seesmic, Tweetdeck, etc.

Use hashtags to reach targeted audiences.

Download apps for your social sites on your smart phone. Be spontaneous

JUMPSTARTING YOUR PRESENCE

SOCIAL SHARE

PROVIDE OPPORTUNITIES FOR ENGAGEMENT

SHARE YOUR EXPERTISE.

SHARE CONTENT THAT IS VALUABLE AND INTERESTING.

UTILIZE GREAT PHOTOS.

BE RESPONSIVE

IT IS ALL ABOUT THE CUSTOMER!

RESPOND TO CRITICISM IN POSITIVE WAYS.

SHARE THE LOVE!

HAVE FUN!

CREATIVE SELLING

TOOT YOUR HORN!

GREAT RESOURCES

http://www.slideshare.net/alynsen/social-media-marketingemerson

Social share plugins: http://www.sharethis.com/#sthash.FdP4EJEY.dpbs or http://www.addthis.com/social-plugins/sharing-tools

http://www.ericspellmann.com/ http://www.socialmediaexaminer.com/ Use “help” to find answers to specific ?’s.

QUESTIONS?

Homework this week-Find your own great posts for each category.