Building Leads with TwitterAnalyzing real-world examples of successfulstrategies for marketing with Twitter.

Twitter: #KunoTweet

Presented By:Kyle Lacy, CEO

Mindframe @kyleplacy

Blog: KyleLacy.com

Twitter: #KunoTweet

Agenda

• Introduction – Kyle Lacy

Chad H. PollittDirector of Social Media &

Search MarketingKuno Creative

@CPollittIULinkedIn.com/in/seofortwayne

Agenda

• Introduction – Kyle Lacy• Story Telling

Chad H. PollittDirector of Social Media &

Search MarketingKuno Creative

@CPollittIULinkedIn.com/in/seofortwayne

Twitter: #KunoTweet

Agenda

• Introduction – Kyle Lacy• Story Telling• Content & Twitter

Chad H. PollittDirector of Social Media &

Search MarketingKuno Creative

@CPollittIULinkedIn.com/in/seofortwayne

Twitter: #KunoTweet

Agenda

• Introduction – Kyle Lacy• Story Telling• Content & Twitter• Social Commerce

– Capture– Promote– Join– Purchase– Share Chad H. Pollitt

Director of Social Media & Search Marketing

Kuno Creative @CPollittIU

LinkedIn.com/in/seofortwayne

Twitter: #KunoTweet

Agenda

• Introduction – Kyle Lacy• Story Telling• Content & Twitter• Social Commerce

– Capture– Promote– Join– Purchase– Share

• How Kuno Uses TwitterChad H. Pollitt

Director of Social Media & Search Marketing

Kuno Creative @CPollittIU

LinkedIn.com/in/seofortwayne

Twitter: #KunoTweet

Agenda• Introduction – Kyle Lacy• Story Telling• Content & Twitter• Social Commerce

– Capture– Promote– Join– Purchase– Share

• How Kuno Uses Twitter• Twitter Marketing Cheat Sheet

Chad H. PollittDirector of Social Media &

Search MarketingKuno Creative

@CPollittIULinkedIn.com/in/seofortwayne

Twitter: #KunoTweet

Agenda• Introduction – Kyle Lacy• Story Telling• Content & Twitter• Social Commerce

– Capture– Promote– Join– Purchase– Share

• How Kuno Uses Twitter• Twitter Marketing Cheat Sheet• Questions & Answers

Chad H. PollittDirector of Social Media &

Search MarketingKuno Creative

@CPollittIULinkedIn.com/in/seofortwayne

Twitter: #KunoTweet

Introduction

Kyle Lacy•Principal, Mindframe•Indianapolis & OklahomaCity

Author of Twitter Marketing for Dummies & Branding Yourself

Top 150 Blogs by AdAge

Forty-under-40 Business Professionals – by the Indianapolis Business Journal

Kyle Lacy, CEOMindframe

@kyleplacyBlog: KyleLacy.com

Twitter: #KunoTweet

Twitter: #KunoTweet

Content & Twitter

• 1/3 about Your Content

Content & Twitter

• 1/3 - Your Content• 1/3 - Partner’s Content

Content & Twitter

• 1/3 - Your Content• 1/3 - Partner’s Content• 1/3 - Industry Content

• c

Kuno Creative Lead Sources

Total Visits: 56,312

Total Leads: 874

Social Media Leads: 460

Twitter Leads: 200

Twitter: #KunoTweet

Twitter Marketing Cheat SheetFree Download

Download at: KunoCreative.com

• Detailed Demographics & Stats

• Twitter Glossary

• How to Find Content to Tweet

• 6 Reasons to Use Twitter

• Twitter Best Practices

• What Should Businesses Tweet

• Top Twitter Apps & Resources

Twitter: #KunoTweet

Kyle Lacy’s Books

Available at Amazon.com, Barns & Noble, Borders

Twitter: #KunoTweet

Questions & Answers

Slides Posted at: SlideShare.net/KunoCreative

Twitter: #KunoTweet