Building Great Products: tips for non-product executives - Presentation to TiE Leadership Program

5 tips for ‘non-product’ start-up executives

TiE Leadership Program January 13, 2010

Rishi Dean rishi@rishidean.com www.rishidean.com

Foundingmemberof:

Coginthewheel:

Formalandinformalstart‐upadvisor

Hundredsofproductcycles…withscarstoproveitRishiDean–www.rishidean.com

1.  W = F x d = x t   Passion, interests, and market experience move mountains

2.  DNA = B.G.C.C.   Hire the right people: brains, guts, charisma, and character

3.    Integrate product & market (find product / market fit)

4.  lim   Understand the revenue potential of your business model

5.  Don’t forget your M.O.M.   Measure. Optimize. Monetize

Pr + Mkt∫

t→∞

RishiDean–www.rishidean.com

LEARN BUILD

MEASURE

CODEDATA

Source:EricRies,TheLeanStartup

Source:Kahneman,TverskyRishiDean–www.rishidean.com

Source:DavidSkok,ForEntrepreneursBlogRishiDean–www.rishidean.com

Source:AlexOsterwalder,BusinessModelGeneration

Source:DaveMcClures,StartupMetricsforPirates

  E‐mail: rishi@rishidean.com  Blog: rishidean.com  Twitter: @rishidean

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