Post on 12-May-2015
description
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Building Buzz On Twitter: Getting Followed & Retweeted
Patrick McKeownSearch and Social StrategistNavantis Inc.
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OBJECTIVES
• Sales? • Brand Awareness? • Support?
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DEMOGRAPHICS• Is your audience yet on Twitter?• Can you build an audience on Twitter?• Type your keywords into Sysomos, or
other tools to see what’s already being discussed.
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POLICIES
• Employee policies• Posting policies
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TOPICS/KEYWORDS
• Determine your topics of interest• Find similar topics already being
mentioned on Twitter• Create a list of keywords regarding that
topic• Analyze your keywords for relevance!!!
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Competitive Analysis
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COMPETITIVE ANALYSIS
• Locate competitors on Twitter–See who they follow–See who follows them
• Use tools such as Sysomos to see their followers and the gain insights?
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COMPETITIVE ANALYSIS
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COMPETITIVE ANALYSIS
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Find Influencers
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BLOG SEARCH
• Use your keywords and search for bloggers• Tools such as Scrapebox can speed this up! • From their blogs, find their Twitter ID’s, follow
them, engage them, listen to them• Create content for them to blog (guest
blogging)
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TWITTER INFLUENCERS
• Use advanced search with your keywords• Review profiles for engagement levels• Use Sysomos profile information for
authority levels
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Actions, Engagements and Evangelism
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ACTIONS
• Pay attention! Listen• Use lists/organize your audience• Auto Organize: IFTTT to add to lists• Be genuine
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ACTIONS: PARTICIPATION/CONTENT
• Engage, Listen, Participate!• Don’t be afraid!• Find great content!• Buffer great content!• Retweet great content!
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ENGAGING INFLUENCERS
• Follow the influencers• Retweet relevant tweets• @reply when you have value to add to
their conversation• Listen to them, see what their follower
engage with• Create engaging content
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ENGAGING AUDIENCE
• Find their interests• Provide engaging content regularly!• Retweet relevant tweets• Post their links, acknowledge them with
@ mentions• @reply when you have value to add to
their conversation
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EVANGELISM
• Teach the rest of your organization• Engage the rest of your organization• People leave Twitter because of lack of
engagement• Get your company people to retweet, list
and follow you!
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Tools
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TOOLS: IFTTT.COM
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TOOLS: INSTAPAPER
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TOOLS: FOLLOWERWONK
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TOOLS: GOFISH
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TOOLS: LINKEDIN SIGNALS
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TOOLS: SCRAPEBOX
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TOOLS: GOOGLE TRENDS
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TOOLS: GOOGLE ADWORDS KEYWORD TOOL
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TOOLS: TWITTER ADVANCED SEARCH
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TOOLS: BUFFERAPP.COM
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TOOLS: TWEETDECK
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TOOLS: SYSOMOS/RADIAN6
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Be Genuine! Listen! Engage!
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Repeat
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MORE INFO: PEOPLE WHO ALWAYS HAVE GREAT CONTENT (IN NO ORDER)
• Dr. Michael Wu @mich8elwu • Alan K'necht @aknecht• Jeremiah Owyang @jowyang• Neal Schaffer @NealSchaffer• Maggie Fox @maggiefox• Rhea Drysdale @Rhea• Aaron Friedman @AaronFriedman• MyCool King @iPullRank• @Marketingland• Cher Jones @itscherjones
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LINKS TO TOOLS MENTIONED
How I use them: http://bit.ly/smxtoronto
• http://www.ifttt.com• http://www.instapaper.com• http://followerwonk.com• http://ipullrank.com/tools/gofish/index.php• http://www.linkedin.com/signal• http://www.scrapebox.com/• http://www.google.com/trends/• https://adwords.google.com• https://twitter.com/#!/search-advanced• http://www.bufferapp.com• http://www.tweetdeck.com/• http://www.sysomos.com/• http://www.radian6.com/
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CONTACT
Patrick McKeownSearch and Social StrategistNavantis Inc.www.navantis.compatrickm@navantis.com@pjmckeownin/patrickmckeown