Building brand reputation from the inside out

Building brand reputation from the inside outSean Trainor

"The purest treasure mortal times afford, Is spotless reputation"

Shakespeare

“A brand is what a brand does”

VALUES

“Get your people to believe that what they do is

important and get out of their way

while they get on with it”

Jack Welch

ENGAGEMENT

Centred around an organising

thought.

A Virtuous Cycle

HOW YOU SAY IT

WHAT YOU SAY

HOW YOU

WHAT YOU DO

VISION&

VALUES

• Corporate Communications functions focussed on the message (what you say)

• Brand & marketing focussed on how Tone of voice, Visual Identity and Channels (how you say it)

• Line managers focussed on operations (what you do)

• HR focussed on behaviours (how you do it)

Line Manager

sCorporate Comms

HumanResource

Brand & Marketin

DO SAY

Functional Focus

VISION&

VALUES

info@uberengagement.comtel: +44(0)7789968499

Thank you

Building brand reputation from the inside out

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Transcript of Building brand reputation from the inside out

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