Building and Managing your Online Reputation

Today’s Host:Tyler CarterProduct Manager, Digital MarketingSesame Communications

Goal fortoday

Not Nervous

Cats!!!

Ms. Perri Lee Carter

“The beliefs or opinions that are generally held about someone or something”

Platform Purpose

Google Business Listing

Provide common information about your practice

Website

Meet the Doctor

Meet the Team

Office Location/Tour

Create a positive first impression that lasts

Social Media

Engage and Provide Value

Wait!

55:1

282,540vs.

7,169

Let’s Build

vs.

GMB

www.google.com/business

Home Page

NameAddressPhoneAmenities

Getting started with your photos

5 photos total -Doctor,Team,Office

Building Reviews

Text requests

Direct Link

Ask your patients for a review …

Why? 70%

Google My Business Posts

GMB posts tab view

How did you do?

• Service menu• GMB Posts last month• About us description• 5 pictures (Logo does not count!)

If you still aren’t convinced your Google listing matters …

Voice

Featured Snippets

New Google Features

Websites

Meet the Team, Doctor, and Office tour pages

Creative Team Page

Meet the Team

Meet the Doctor

Do You

OfficeTour

Google Listing

Website Services and Blogs – Content

Service Pages –Professional Tone

Blog Content –ConversationalTone

Social Media

Yes, but you probably new that

Facebookshow & tell

Instagram show me

Manage your Reputation

Can’t manage what you can’t measure

GMB Insights

Monitor your insights monthly

Managing Reviews

Ouch

Actively respond to both positive and negative reviews

GMB Questions, Posts, and Photos

Questions

Ask and answer 3 Questions

1 New GMB Postper month

1 New photomonthly

Managing your Website Content

Doctor, Team, and Office photos = Keep them current!!!

1 Service Page Per Quarter

Featured Snippet

Write 1 blog per month

Social Media Management

Tell us -monthlyblog post

Show us - bi -weekly video post

Recap

Purpose:● Engage and Value

GooglePurpose:● Provide Information

WebsitePurpose:● First Impression

Social Media

Purpose:● Engage and Value

Build:● Unique Info● Video● Articles● Community

GooglePurpose:● Provide Information

Build:● Reviews● Photos● About● Posts● Menu

WebsitePurpose:● First Impression

Build:● Hero● Team Pages● Office Tour● Content

Social Media

Manage:● Monthly blog post

shared to Facebook● Share 2 videos per

month to Instagram and Facebook

● Respond to comments, comment on others, and engage with your audience

GoogleManage :● Monitor Google

insights monthly● Respond to positive

and negative reviews● Ask and answer 3

questions ● 1 GMB post per month● Post 1 photo per

month

WebsiteManage :● Update 1 service

page per quarter● Write a monthly

blog● Keep team, Doc,

and office photos current

Social Media

Questions? Findme @ booth 301 or text me your info @ 509-301 -3115

References ● Future of SEO: https://sparktoro.com/blog/the -future -of-seo-has-never-been-clearer-

nor-more-ignored/● Stock photos used throughout presentation courtesy of Unsplash:

https://unsplash.com/● SAO - https://www.saortho.org/● Statcounter, GlobalStats - http://gs.statcounter.com/search -engine-market -

share/all/united -states -of-america/#monthly -201707 -201807● https://www.facebook.com/MurphyOrthodontics/● https://www.youtube.com/watch?v=aqxuffGHH -s● Google link shortener: https://goo.gl/● 98% of text messages read: http://info.dynmark.com/hs -fs/hub/307137/file -

650880813 -pdf/whitepapers/Intelligence_Review_Edition2.pdf

References Cont… ● 70% of consumers will leave a review if asked:

https://searchengineland.com/70 -consumers-will - leave-review -business-asked-262802

● Internet Trends 2018 - Mary Meeker: https://www.kleinerperkins.com/perspectives/internet -trends-report -2018