Build Your Marketing Plan Part 6 - Conversation Playbook

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Part 6 of the Build your Marketing Plan series on The Marketing Spot blog. In this installment we show you how to stimulate word of mouth with specific, proven tactics. For the complete series, including articles and worksheet downloads, see TheMarketingSpot.blogspot.com in the July 2008 archives.

Transcript of Build Your Marketing Plan Part 6 - Conversation Playbook

W.O.M Playbook

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"Word of mouth and evangelism are gifts that customers give you, but youmust first earn them, for money doesn't buy goodwill."

Ben McConnell, Jackie Huba - Creating Customer Evangelists:

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