Build consistent brand experience at the last mile

Post on 06-Aug-2015

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Transcript of Build consistent brand experience at the last mile

Build Consistent Brand Experienceat the Last Mile

OEM Dealer

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Customer

Time-guaranteedServiceEnhances Customerexperience

MaleFemale

Puerto Rico

California

Diagnose / Address concern

Feedback analysis

GenderSensitivity

Real-time Information

Cultural Nuances

Di�erentiated experience

Informationtechnology

Informationsystems

Human capital

Incentives

Measures

Relationships

Service attitude

Supply Chain

Customer Loyalty